Great content is the key to success with the search engines. Read on for our six-step strategy…

1. Have a clear out

SEO is no longer about having as many pages as possible on your website filled with the same keyword phrase. These days the search engines want to see quality content so delete your useless pages and consolidate your less important ones.

2. Vary your keywords

You don’t need to constantly stick to the same keyword phrase – use slight variations on the phrase to make your page easier to read and more attractive to the search engines.

3. Get your titles right

The search engines place a lot of importance on titles as a clue to the content of the rest of the page. Users also use the titles to find out what an article is about. Try and include a keyword in your title, but, more importantly, make your title attractive to users. An interesting headline will make people read on. Write for your customers and not the search engines.

4. Great content = more links

Backlinks from authoritative websites are the key to a great SEO campaign. They also help more people to find your content. Well-thought-out articles will bring people to your website and encourage others to link to you.

5. Update your content

The search engines like websites that are updated regularly. So get a blog, talk to your customers and add articles regularly (see above for quality content).

6. Unique content

Copying content from other sources, or duplicating pages on your website won’t gain you any favours. Make sure your content is useful and unique.

Wagada provides SEO copywriting services that massage the search engines’ backs and give you a site that your customers will love.

Jakob Neilsen* published some research recently to show that users spend less than 10 seconds on a webpage before deciding whether to stay or to go. And if they stay more than 30 seconds you’ve got a good chance of getting them to stay even longer, maybe even 2 minutes or more.

So, to stop your customers going elsewhere your website has got to be engaging, convincing, persuasive and authoritative…at a glance. It’s also got to be user friendly.

It’s the words that count…

Your website copy reflects your business. The words on your site should convince customers that you can deliver what you promise and you know what you’re doing. Get the tone right and you can make your customers feel at home and keep them engaged.

Simplicity and clarity

If you keep the site simple, your value proposition and calls to action will jump out of the page. No-one likes to waste precious real estate on a website’s home page but white space is good, as it makes the important things stand out. If you keep it clean and keep it simple you can direct your customers where you want them to go, whether that’s to subscribe to your newsletter or buy a new pair of shoes.

Make sure it’s easy to use

Web users are very sceptical. They see a lot of bad websites and are on high alert for poor quality sites when they’re surfing. They’re also impatient so if they think your site is difficult to use, or your web registration form is too long, they won’t hesitate to go elsewhere.

Don’t break the mould…

Familiarity makes people feel comfortable and makes a website easier to use. So you’ve got to have a good reason to break with web conventions. If you underline your links, everyone will know they are links. If you keep the logo in the top left corner, people will know instantly who you are.

A professionally written website gets your message across and inspires trust. It’s also great to get an external viewpoint on your product; sometimes we’re too close to a project to see clearly what customers need. Wagada knows how to write for the web and offers professional copywriting services, including SEO copywriting.

Usability testing isn’t just about making sure that your website is working efficiently; it also helps you to improve your conversion rates by giving customers what they want. You can find out how your website audience views your online brand and what their expectations are based on their other experiences. Wagada offers usability testing and usability reviews, contact us for more information.

*If you’re interested in the maths, check out Neilson’s article How long do users stay on web pages.