Great content is the key to success with the search engines. Read on for our six-step strategy…
1. Have a clear out
SEO is no longer about having as many pages as possible on your website filled with the same keyword phrase. These days the search engines want to see quality content so delete your useless pages and consolidate your less important ones.
2. Vary your keywords
You don’t need to constantly stick to the same keyword phrase – use slight variations on the phrase to make your page easier to read and more attractive to the search engines.
3. Get your titles right
The search engines place a lot of importance on titles as a clue to the content of the rest of the page. Users also use the titles to find out what an article is about. Try and include a keyword in your title, but, more importantly, make your title attractive to users. An interesting headline will make people read on. Write for your customers and not the search engines.
4. Great content = more links
Backlinks from authoritative websites are the key to a great SEO campaign. They also help more people to find your content. Well-thought-out articles will bring people to your website and encourage others to link to you.
5. Update your content
The search engines like websites that are updated regularly. So get a blog, talk to your customers and add articles regularly (see above for quality content).
6. Unique content
Copying content from other sources, or duplicating pages on your website won’t gain you any favours. Make sure your content is useful and unique.
Wagada provides SEO copywriting services that massage the search engines’ backs and give you a site that your customers will love.