If you spend time online or on social media you may find that you are hearing more and more about WordPress. WordPress was started in 2003 as a simple way for non-technical people to build their own basic website or blog. Well, that was 11 years ago, and since then WordPress has taken off in a big way. Not only is it used for small business sites and home-grown blogs it is also used by corporate giants such as CNN and Samsung. According to the WordPress site they are now the most popular online publishing platform and they currently power nearly 20% of the web. WordPress is a great resource for new companies and provides a low-cost and easy way to establish a professional online presence.

So why is WordPress so popular?

WordPress is increasingly popular for a number of reasons. Most importantly it’s free to set up your site. You may wish to buy some add-ons but it basically provides a no-cost website – making it ideal for a business start-up who wants to keep their costs low. WordPress also has a massive range of site designs (known as themes) for you to use. Many are free but others can be purchased for a small fee. These can make your site look really professional without having to pay out for a website designer.

Plug-ins are an excellent way of adding functionality to your WordPress website. The WordPress website has a massive range of different plug-ins that you can use to extend your site by adding eCommerce functionality, prevent spam and add site maps: WordPress Plug-ins. Many plug-ins are free.

WordPress is easy and intuitive to use. Even someone with only a basic knowledge of building a website can set up a smart, well-designed site in a short amount of time. WordPress offers you a range of features for your site such as being able to set up social media icons, add images and create a toolbar.

WordPress is also constantly improving with the team adding regular updates, more themes and new features all the time.

How can WordPress help with my SEO?

Many SEO experts feel that WordPress works really well as a content management system for SEO, and that it is particularly good at allowing every page within your site to be indexed. To help you optimise your site you can download WordPress plug-ins that can help you to manage your post titles, individual page descriptions and meta tags.

Yoast is a fantastic WordPress plug-in for newbies to SEO as it can help you to identify where you need to add your keywords and how effectively you have done this. It makes you more disciplined with your optimisation as it forces you to choose a single keyword phrase for your pages – the first rule of strong SEO. It then uses a simple traffic light system to tell you how successful you have been in your optimisation and where you could make improvements.

WordPress is such a low-cost and easy way to build a website that there is nothing stopping you from setting up your online business presence and taking your product or service to your online audience.

 

Contact us for more information on your WordPress SEO, or find out more about our WordPress SEO training.

We all know that creating great content online is a vital tool in helping your SEO and building the authority of your website, but to make the most of this content you also need a loyal and engaged audience who will help you spread the word about your brand. This could be via sharing your content on social media, writing about you and your products or linking to your website from their site. This loyal community will also support and interact with you and your brand online.

However it’s not always easy to build this supportive community so you need to look at how to build a base of ‘influencers’ to get the word out about you to potential customers. A really effective way to do this can be to reach out to the blogging community. Blogging is big business and bloggers write about a wealth of subjects – from health to homeworking and from parenting to pets. However niche your product or service is you will find an online community that suits your company and if you can get them on board they can be vital to building your brand.

How to find the right blogs for your business

The busy world of social media can seem daunting at first but it really is the best way to get out there to find bloggers who will be interested in what you have to offer. Bloggers love social media – it’s the way that they interact and it is the lifeblood of the blogging community. Create a presence for your business by using media such as Twitter, Facebook, Pinterest and Instagram. You can use hashtag based searches to see who and what is being talked about. For example if you are a fashion brand you can search #fashionbloggers or #fashionweek which will pick up conversations relating to fashion that you can then join in with.

Twitter also hosts online chats where businesses and bloggers with the same interests get together to share the latest news, links and issues. Examples of this are beauty bloggers getting together at #bbloggershour and wedding bloggers meeting up at #weddinghour. This is the ideal time to get online and see who’s out there. Look for bloggers who appeal to you and who seem to share the same ‘voice’ as your brand. Have a look at their followers on social media and take a look at what they are sharing. You ideally want people who frequently share product links and who are interacting regularly with their followers. Don’t just be wowed by the number of followers. Often a blogger who has fewer followers but who really has authority amongst those followers can be worth more than a blogger with lots of followers but who never really personally engages with them.

How to engage with bloggers

Once you have decided which blogs would work well with your business then it’s time to start engaging with them. This might not be an instant process but you will be surprised how quickly you can get to know people online. The most vital thing of all is to make sure you take the time to really read their blogs and get to know the people behind them. Bloggers love comments about what they write, and you can also show your interest by sharing their posts, following them on their social media pages or linking to their site.
Bloggers also love to be treated as individuals so make sure that you know who they are. Read their “about me pages” to make sure that they are the right fit for your company and to help you build a tailor made engagement package just for them.

How to encourage bloggers to promote your brand

Once you have built up a rapport with your blogging community it’s time to see if they can help to support and promote your business. There are a number of ways you could do this:

Sponsored posts

Some companies choose to pay bloggers to become an advocate for them and to promote their product. This could mean anything from a blog having your logo (and a link to your site) on their sidebar, writing a blog post which promotes your service or product, publishing a guest blog for you or being sponsored to post or re-tweet a certain amount of your tweets per week.

Reviewing products

A softer way of encouraging bloggers to write about your products is to offer them your products or services to review. In return they will write about it on their blog. This is often a better way to engage with bloggers, as by trying out what you have to offer they can really see what it is that you do and are therefore in a far better place to promote you. Personal recommendation is also a very powerful tool in encouraging customers to choose your company. Reviews also mean you can tailor them to your market. So for a restaurant you may want local bloggers who will appeal to people in the right area to visit you. For a wedding product you may want to target newly engaged people via wedding bloggers.

Offering blogger coverage and promotion on your website

Bloggers are often just as keen on getting their site promoted and their articles shared as you are! Offering shares and promotion via your website in reciprocation for them doing the same is often a great and mutually beneficial way of getting your message across. Of course for this to work well you need to make sure that you have an excellent website and also a good social media following.

Blogger events

Holding an event that will excite and interest bloggers is a great way to encourage them to promote your brand. It’s a brilliant way of reaching a large number of people and building a sense of community around your brand. Companies often hold information days or talks by experts tailored to the type of bloggers that they want to engage. It is also a fantastic way to meet bloggers face to face and really get to know them.

Keep on engaging to build long-term loyalty

Finally it’s important to make blogger engagement a long-term plan. As your business grows it is vital to keep up the positive engagement with your blogging community. Make sure you keep chatting on Twitter and commenting on their posts. Even if bloggers don’t accept a guest blog the first time round, keep being friendly on Twitter and showing an interest and they are quite likely to accept the second time you ask. It’s also good practice to keep in regular contact with your bloggers – you could set up a blogger press release list or emails list so that they are always kept up to date with the latest news about your business for them to share or promote. This long-term loyalty will really help your business to keep growing online.

The world of digital marketing has never been more competitive. Your website has seconds to make its impression and turn your visitors into customers, so its impact needs to work fast and work first time. But alongside search engine optimisation, layout, winning copy and eye catching images is a newer kid on the block – the psychology of colour and how you can use colour to improve your website conversion. Read on to find out how some simple colour changes can make a world of difference to your website’s effectiveness:

Why colour makes a difference

Colour is powerful and persuasive. Without realising it, particular colours can affect your mood and elicit preferences or emotions. Your potential customers will be browsing dozens of websites and will make snap judgements about your brand or product, the majority of which could be based on colour alone. So if you need your website to work better for you, then take a good hard look at your current colour scheme and make sure that it’s appealing to your target audience.

Use colour to send the right message

Countless studies have taken place on the psychology of colour. According to colour principles, blue gives a subconscious impression of trust, dependency and loyalty. This explains why so many of today’s biggest brands have blue incorporated into their designs. Yellow is frequently used for warning signs, so may be off-putting for some customers, particularly those who wouldn’t expect to see this colour on your website. Red is associated with boldness, strength and excitement and green conveys serenity, nature and perhaps a more eco-friendly way of life. Consider your website’s colour scheme now – are you using the right colours to communicate your brand?

Colour can improve your website conversion

Remember that your visitors will only stay on your website for a matter of seconds before deciding whether to convert into customers. Is your call to action button in a strong, bold colour and easily visible compared to the rest of your website’s colour scheme? Are key messages easily accessible, so that you can get your USP across within seconds? Are special offers in brighter, bolder colours and therefore easier to spot? Try making some changes to the colour scheme and record any improvements to your conversion rates. It’s amazing how simply changing the colour of your main call to action button can make a huge difference to your website conversion.

Reviewing your website’s use of colour to improve conversion is a simple and easy way to improve the effectiveness of your digital marketing. By understanding your customers and ensuring that your website’s colours are appropriate for your target audience, you can then introduce some changes to the most critical areas of your website to see the impact that this makes. Using the right colours to create a more persuasive digital sales pitch is a key marketing tool, so don’t miss out on this excellent opportunity and you’ll be amazed at the return you’ll get.