As the world’s leading search engine, Google is always evolving, experimenting and aiming to find the best ways for businesses to interact with their users. Although this constant change can have many benefits, it can also be a struggle for small business owners to keep their Google pages updated and in sync with each other. Previously companies needed to have a Google+ and a Google Local page and this could be confusing. To help with these issues and to make things much simpler, Google has this year introduced its new business concept Google My Business.

What changes has Google My Business made?

Google My Business is a platform where you can manage the multiple needs of a business in the online environment. Here you can log in to all your Google pages in one place: share your latest news with your customers, read and respond to customer reviews, update your company information and you even have a data dashboard to help you collate and review your results. Google My Business is an easy and convenient way to control your brand profile across Google Search, Google + and Google Maps. Google have also responded to the fact that many businesses now need to manage their pages on the go as it enables you to do everything via your mobile too!

How can you set up Google My Business for your company?

If you already have a Google + for business page you don’t need to do anything as Google will transfer your account for you – all you need to do is log in via the new portal: http://www.google.co.uk/business.

If you are a new business or you have not previously had a page, then you simply need to go to the Google My Business site and follow the easy steps to setting up your page. Once your page is set up you can begin to think about what to include on your page and how to make Google My Business work for your brand.

Adding content

As always, you need great content to really get your page going. Make sure that it is compelling, relevant to your customer and something that they will want to share or engage with. Share blogs from your website or any special offers that you might be running to grab your customer’s attention. Striking images are also very important as Google is becoming much more image led – so it could be worth investing in some professional photographs of your products or store. A good way of boosting the relevance of key terms in search results can be to give your pictures keyword-optimised file names, so make sure that you take the time to do this too.

Reviewing business insights

A brilliant new feature of Google My Business is the Insights page where you can see how your company is doing in the search results. This is a vital way to keep on top of your SEO and to see how your campaigns are working. The insights are divided into Visibility, Audience and Engagement. This means that you can see how visible you are online and how customers are finding you. You can also get demographic details about the type of customers that are interacting with your page and how often they are doing so.

Using your page for customer engagement

Google My Business is also great for letting you review customer engagement with your business. From your central dashboard you will be able to see all customer reviews and your overall score.

Encourage your customers to review your service. This can give your profile a boost as there is nothing more attractive than those 5 shiny stars. Email your best customers, or include a postcard next to your till to request a review. Google can take these reviews into account when ranking your website, particularly in local search.

Reviews can really affect how potential customers perceive you, so encourage satisfied customers to leave positive reviews and make sure that you respond quickly to any negative reviews.

Google My Business for GOSH

For more information on how to get the most out of Google My Business, contact us.

Building a great website is just the start of your online success story. Once your site is up and running the next step is to make sure that it is as effective as possible, and that it is attracting the right type of customers to the right pages. To help you understand how your site is working it is really important to have an analytical tool which can enable you to drill down into the details of your website traffic and customers. After all it might be great that you are getting 200 hits to your site each day – but not if your hits are coming from the U.S. and you are a shop based in Hertfordshire who wants to attract local clients! That’s why you need to learn Google Analytics which can be an essential tool in helping you to really make the most of your online presence.

What is Google Analytics and what can it tell me about my website?

Google Analytics is an easily installed tool which tracks the statistics behind the traffic to your website. You can get a simple version for free by downloading it from the Google site.

Google Analytics can tell you a great deal about both how your website works and how your customers work too. Once you have installed it on your site you will be able to see a data dashboard that will tell you details about how many people visit your site during a given time period, where those people are in the UK or in the world and when they are using your site. You will also be able to see how people interact with your page – so you can see where customers move to from the home page and what the bounce rate is on each page. You can even see how long they stay on a particular page for.

While Google Analytics is extremely useful, it is not the most intuitive of tools. So to make the most of it, you’ll need some training to get the hang of it. Find out more about Wagada’s Google Analytics Training.

How can I make the most of Google Analytics?

To make the most of Google Analytics it is a good idea to decide on the key priorities for your website and online customers, and then use Google Analytics to make sure that your website is achieving these targets. You can look for peaks and troughs of customer hits when you have a specific marketing campaign running – and you can also see where your hits are coming from and therefore tell if your site is attracting the right demographic for your product. You can also use Google Analytics to find out how engaging your site is for potential clients and what the customer journey through your website looks like.

You’ll want to set up Google Webmaster Tools at the same time, and link the two, in order to get the most of the SEO data available in the tools.

You can even link Google Analytics in with any Google Adwords campaigns you may have running which will enable you to see how successful they are, to compare campaigns and decide what changes you need to make to ensure that your campaigns are as effective as possible.

So you can see just how important it is to take the time to learn Google Analytics and why it can make a real difference to your online marketing campaigns.

What is organic SEO and why do we love it so much at Wagada? Well, organic SEO is all about the natural ways that you can boost your rankings in the search engine results, rather than using paid-for methods such as Google AdWords. By using organic SEO your business gets results which are driven by the search engines’ own algorithms. It can bring many benefits to your company as it grows with your website and encourages you to adapt to what your customers really want – making your site more relevant and useful to potential clients. It also means that, unlike with AdWords, which operates on a pay per click basis, you don’t end up paying more for getting more custom to your site. We think organic SEO is great and here are some of the reasons why:

It provides a fantastic user experience for your customers

Organic SEO centres on creating a website that is useful and relevant for your customers. It is this relevance that will be assessed by the search engines and will help to boost your page rankings. Of course the better your site helps your customer to get what they want, the better an online experience they will have. An example of how your site can really work dynamically with its users could be a fashion site which offers links to blog posts based on the item of clothing that their customers are looking at – so a customer looking at a winter coat would be offered a link to an article about the latest trends for winter. This means that you really think about what your customers need from you and this can result in a fantastic user friendly site.

Having a great user experience not only helps your SEO but also means that customers are more likely to buy on your site as it helps them to get to the point of purchase quickly and efficiently. It also offers them added value by upselling them relevant products or services.

It inspires you to create engaging and relevant content

Another way to help boost your site in the rankings is to create content that your customers want to see. By getting your content shared, and letting the search engines see that your customers are engaging with you, can show them that your site has a good authority amongst the online community. Organic SEO really helps you to focus on your target customers and what they want to find on your site. Great content will keep customers coming back to your website and encourage them to spread the word about how brilliant your business is!

Using organic SEO can also encourage you to think about how you use your content and long-tail keywords to attract the right customers. These long-tail keywords are longer than your usual keywords but can be really valuable. For example instead of a florist simply using “flowers” or “weddings” as keywords they could think about how their customers actually search online and use a phrase such as “local florists for wedding venues in Hertfordshire”.

It encourages you to invest in a better website

There’s nothing more frustrating for customers than a slow website. In our fast-paced society they want things to happen quickly – and you want to take them to the point of purchase on your site whilst they are still interested in your products! When you review your organic SEO this can be the perfect time to take a look at your website technology too to make sure it all runs as smoothly as possible to make a great customer experience.

Google takes into account how people use your website to determine how useful it is. Engagement and a strong user experience is now so important for SEO. Investing in a clear and intuitive site which users spend time engaging with, can demonstrate to Google that you website is worthy of a high ranking.

So you can see that, as well as increasing your page ranking, organic SEO can also help you to provide a strong user experience for your website customers which will lead to more sales and a great online reputation.

Contact us for more information about how organic SEO can help you.