About us

Wagada specialises in search engine optimisation and user experience based in St Albans, Hertfordshire. The company was set up in 2011 by Cheryl Luzet, a specialist in the online world with over 15 years’ experience managing, editing and optimising websites.

Our SEO techniques are all completely ethical and won’t get your site banned by Google. What goes around comes around! We work with the search engines to improve your results, rather than trying to trick them. We are proud to be a Google Partner, and their ongoing support and news is invaluable to us and our clients. We work closely with them to deliver our Google Adwords service, which can help get your site ranking instantly.

At Wagada we love what we do. We’re passionate about getting your website to the top and we’re happy to go that extra mile to see you succeed.

Team Wagada

Cheryl Luzet
Managing Director

Cheryl Luzet SEO AgencyCheryl gained her experience in the website optimisation world working in a variety of industries including travel, the NHS and educational publishing. Cheryl has also volunteered her online skills in the charity sector. Whether you have an ecommerce or non-profit website we have the tools and knowledge to help you.

Cheryl has a Master’s degree in Electronic Publishing from City University where usability, accessibility and writing for the web were key aspects of the training.

“Cheryl worked with us to help design and implement a coherent SEO/web usability strategy. Her input was invaluable in helping us to understand how to pick our way through the minefield of SEO and her initial findings are still shaping how this work is carried out now. Cheryl has a deep knowledge in these areas – particularly in terms of usability advice – and she is also passionate about her work. Everything we discussed as deliverables were handled on time and to budget”

Jeremy Wilcox, BBC Active

Claire Flawn
Head of Marketing and Client Management

Claire FlawnClaire is a strategic, creative and passionate marketer with over 17 years’ experience in marketing. Her experience covers B2B and B2C, in a variety of industries such as financial services, software, consultancy and education.
She enjoys the challenge of developing marketing strategies and plans that span traditional as well as digital marketing, and loves nothing more than creating integrated marketing campaigns.
Claire brings a wealth of experience to the Wagada team, supporting on digital, direct mail, events, telemarketing, PR, social and branding.

Dee Overfield
Senior Technical SEO Executive

Dee OverfieldIn 2014, Dee graduated from the University of Hertfordshire with a first class honours degree in English Language & Communication and has since pursued her passion for all things digital. Previous to establishing a career at Wagada, Dee managed varying social media accounts for a web design agency and animal welfare organisation in Yorkshire and Central London. As Wagada’s Senior Technical SEO Executive, Dee now works with a variety of clients offering essential SEO website management. This, amongst other tasks, involves performing technical reviews, writing and editing on-page content whilst tracking and reporting website traffic via Google Analytics.

Debbie Raines
Marketing Executive

Debbie RainesDebbie is an experienced strategic marketer, having worked on both client side and agency side consumer and business-to-business accounts. She began her career in brand communications and promotional marketing with brands such as Coca-Cola, Kellogg’s and Cadbury, developing on-pack and in-store promotional campaigns.   Debbie works across a variety of clients, managing projects and providing strategic input.  In addition to this, other tasks include vital research and writing both on-line and off-line copy. Her passion for branding continues to enforce her strategic insights across every element of marketing activity.

Shelley Martin
PPC Executive

Shelley MartinHaving worked in a variety of project management roles within the financial services industry, Shelley brings a detail-oriented and analytical approach to Google AdWords management for Wagada’s clients. Shelley is AdWords certified and works closely with a range of clients to create, manage and optimise quality PPC campaigns that maximise ROI. As well as analysing performance trends, she has a creative side and enjoys producing engaging ads and a positive landing page experience that ultimately lead to conversions.

Sammy Cooper 
Digital Marketing Executive

Sammy CooperHaving graduated in BA Economics from the University of Reading in 2016, Sammy joined the Wagada team in July 2016.  Throughout her university years, Sammy created a successful food blog that she updates regularly and blogging has now become a passion. After graduating, Sammy decided to switch her focus onto this passion for the digital lifestyle. Using and developing her skills as one of our Digital Marketing Executives, she provides on page SEO to clients, as well as operating social media and tracking rankings.

Mat Davis
Digital Marketing Executive

Mat DavisMat graduated from Roehampton University in 2011, where he obtained a degree in History and then went on to work in a wide range of roles for leading UK holiday companies, including sales, social media and web editing. With several years’ experience in copywriting and digital content, Mat joined the Wagada team in 2016 as a digital marketing executive to pursue his keen interest in digital. Mat works with several clients, and his role covers content production and webpage optimisation, link building and social media, along with keyword research.

Emma Perrott
Social Media Manager and Blogger

Emma is a socEmma Perrot Blogger and Social Mediaial media manager and copywriter with extensive experience in marketing and communications. After leaving Warwick University with an honours degree in English and American Literature Emma worked for a number of blue chip companies including Ernst and Young, McKinsey and HBOS. During this time she worked on a wide range of both internal and external communications projects.

After leaving HBOS Emma set up her own successful blog and she has written advertorials for brands such as John Lewis, Butlins and the National Trust. Emma has a passion for the written word and can adapt her writing style to create compelling copy whilst meeting a range of business needs. Emma also loves helping small businesses to grow and to achieve their marketing aims via their social media channels, and she is skilled in helping with both the strategy and implementation sides of social media marketing.

Sarah Hurp
Digital Account Manager

Sarah HurpSarah has over 17 years’ experience mostly working B2B client side. Sarah was responsible for running the marketing department of a global IT and Telecoms software company, where she devised the marketing strategy as well as planned and executed tactical campaigns. Sarah also has experience agency side, having worked across a variety of B2C industries including retail, insurance and healthcare over the last few years. With her enviable experience supporting start-ups and more established businesses, as a Digital Account Manager at Wagada, Sarah excels at logistics and project management. She brings a passion and wealth of experience to our clients.


Wagada Team

All services provided by Wagada Limited are subject to our Terms and Conditions.