If you are setting up a website in order to sell your products online, then you’ll probably have spent quite a bit of time researching the pros and cons of the different ecommerce platforms available to power your business. Whilst there are many factors that you need to take into account when choosing your platform, it is vital to consider how it can support your search engine optimisation strategy. Unfortunately, some ecommerce platforms may limit your ability to control the … Continue reading How to Ensure your eCommerce Platform Supports your SEO Needs
Getting a great review is brilliant for your business. Nowadays, more and more people are looking for word of mouth recommendations for businesses, and potential customers will often spend a great deal of time researching reviews online before they make a purchasing decision. Of course, as a small business owner, it’s heart-warming to get fantastic reviews and they can also help your search engine ranking too. At Wagada HQ we recommend that our clients ask their happy customers to … Continue reading How To Deal With Fake Google Reviews
If you have your website up and running, the chances are that you already have a blog included on it. Blogs are brilliant for keeping your content up to date and relevant, creating valuable information that users want to read and share, and for incorporating the keywords and long tail keyword phrases that can really improve the way that Google ranks your website. But, if you are an avid reader of other blogs, you may have noticed that sometimes … Continue reading Guest Blogging – What it is, why you should do it, and how to go about it!
If you want your business to be seen online then it’s vital that you set yourself up on the key social media channels such as Facebook, Twitter, Instagram and LinkedIn. As social media continues to grow in popularity, we have seen how influential this form of media can be in spreading the word about what your business can offer to customers. As well as giving you a forum to share your products or services, your social media pages also … Continue reading How To Curate Your Social Media Pages
If you run a small business then you will probably be aware that you face some very specific challenges when it comes to getting your website ranking well in the search engines. Firstly, you will be competing with larger brands who already have a big share of the market and who have marketing budgets far higher than your own. And, if you are a local business, you’ll also be targeting a much smaller base of potential customers, so you … Continue reading A Guide To SEO For Small Businesses