If you spend time online or on social media you may find that you are hearing more and more about WordPress. WordPress was started in 2003 as a simple way for non-technical people to build their own basic website or blog. Well, that was 11 years ago, and since then WordPress has taken off in a big way. Not only is it used for small business sites and home-grown blogs it is also used by corporate giants such as CNN and Samsung. According to the WordPress site they are now the most popular online publishing platform and they currently power nearly 20% of the web. WordPress is a great resource for new companies and provides a low-cost and easy way to establish a professional online presence.
So why is WordPress so popular?
WordPress is increasingly popular for a number of reasons. Most importantly it’s free to set up your site. You may wish to buy some add-ons but it basically provides a no-cost website – making it ideal for a business start-up who wants to keep their costs low. WordPress also has a massive range of site designs (known as themes) for you to use. Many are free but others can be purchased for a small fee. These can make your site look really professional without having to pay out for a website designer.
Plug-ins are an excellent way of adding functionality to your WordPress website. The WordPress website has a massive range of different plug-ins that you can use to extend your site by adding eCommerce functionality, prevent spam and add site maps: WordPress Plug-ins. Many plug-ins are free.
WordPress is easy and intuitive to use. Even someone with only a basic knowledge of building a website can set up a smart, well-designed site in a short amount of time. WordPress offers you a range of features for your site such as being able to set up social media icons, add images and create a toolbar.
WordPress is also constantly improving with the team adding regular updates, more themes and new features all the time.
How can WordPress help with my SEO?
Many SEO experts feel that WordPress works really well as a content management system for SEO, and that it is particularly good at allowing every page within your site to be indexed. To help you optimise your site you can download WordPress plug-ins that can help you to manage your post titles, individual page descriptions and meta tags.
Yoast is a fantastic WordPress plug-in for newbies to SEO as it can help you to identify where you need to add your keywords and how effectively you have done this. It makes you more disciplined with your optimisation as it forces you to choose a single keyword phrase for your pages – the first rule of strong SEO. It then uses a simple traffic light system to tell you how successful you have been in your optimisation and where you could make improvements.
WordPress is such a low-cost and easy way to build a website that there is nothing stopping you from setting up your online business presence and taking your product or service to your online audience.