Content-Driven SEO

Wagada uses a content-driven SEO strategy. We love writing online copy and we are specialists in website and blog copywriting. We write content that the search engines love, and that leads to conversions. Recent Google algorithm changes have put more emphasis on great content boosting your ranking.

We start all our SEO projects with intensive keyword research. We unearth the keywords that people are searching for most often in your industry. We identify keyword phrases, or questions that people are asking, and write blog posts around them, optimising them for search engines. We’ll create new website pages around your quality keywords and insert optimised content. Your clients love quality website content which is informative, clear and authoritative. Our clients love the increased sales that quality content brings.

Google loves content, and lots of it. It must be unique (so no copying!), fresh and of high quality

Unique
Duplicate content will get you in trouble with the search engines. This includes duplicate content on your website, or having the same content as another website. This can be a particular problem for e-commerce websites which take their product information from manufacturer’s catalogues.

Fresh
Google likes to see that a website is being maintained, so new articles and pages added to your website regularly will give them this reassurance. It also helps to keep your customers engaged, and allows more opportunities to include keyword-rich pages to your website. 

High quality
Very short articles that say nothing will get you penalised by the search engines for producing low quality content. Useful, high quality content will encourage people to link to you (we know how much Google loves inbound links).

So get a blog and update it regularly:

Companies that blog have 97% more inbound links.

Companies that blog have 434% more indexed pages

Companies that blog have 55% more website visitors.*

Convinced yet?

Don’t forget to make sure that the content you produce has been optimised for search engines. So help people to find your great content by making sure it’s written by an SEO professional.

More information on our web copywriting.

*Source: Hubspot State of Inbound Marketing Lead Generation Report, 2010

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