Content marketing is an important tool in your digital marketing strategy. Once you’ve got people to your website, you need to keep them there. Wagada can help you make your website more engaging, to stop people from leaving once they’ve arrived and to encourage them to return.
Why Content Marketing is Important:
• Engage your audience, reduce your bounce rate
• Attract your customers using long-tail keyword phrases
• Keep people on your site for longer
• Encourage them to come back
• Create a community and build your brand.
Content marketing is more than just churning out blogs. It’s about filling the gaps in your audience’s knowledge, or giving them the information that they are looking for. It can be infographics, images, how to articles, video, white papers, interactive diagrams, long information articles. Anything on your site that engages your audience.
Use it as Link Bait
Link bait? Not some strange fishing term but a great way to boost your SEO. Make your content interesting, valuable and unique and people will link to it. We all know how much Google loves links.
Obviously you’ve got to make people aware of it first, and that’s where your digital marketing comes in. Reach out to people who you think might link to you to let them know about your articles. If it’s good enough, it will generate links.
Start Your Content Marketing Campaign with Some Keyword Research
Find out what your customers are searching for on Google in your field: what are the questions they are asking or the products they want to know more about. Keyword research gives you the recipe for content marketing success – if you can tailor your content around key search terms – you are straight away meeting the needs of your audience.
Content marketing makes use of long-tail keywords. These are the longer and more specific search terms that people search for less often, but are much easier to rank for. They also represent 70% of all searches.
Build a Community Through your Content
Content marketing is one way to engage your audience and start to create a community around your brand. A community can weather-proof your brand against changes in Google’s algorithm.
The need for communities reflects the changes in SEO in the past few years. You can no longer get by with link building alone. SEO cannot be dealt with in an isolated way, separate from your other marketing efforts.
Wagada has a great deal of experience identifying strong keyword phrases to develop your content marketing strategy. We know the best ways to get your content out there, and get people sharing. Search engine optimisation techniques allow us to make sure that your target audience is drawn to your articles. Let us develop your content, and your audience will build your brand.