Conversion Rate Optimisation

Our Conversion Rate Optimisation service helps you to improve the conversions on your site and make sure that it is as user-friendly as possible.

Our expert will help you to understand why you aren’t getting the conversion rates that you expect and where there might be particular weaknesses on your web pages. We will then help you to fix the problems that you are having.

It is always fascinating how changing something small on your website can make a big difference to your conversion rate. Is your ‘buy button’ completely visible? Is it the right colour? Do you have strong calls to action? We use a variety of techniques to identify the weak points on your website and where you can get more people to purchase.

Perhaps you need to get to know your audience better in order to design the site around their needs? We will help you to create personas so that you can plan your online offering around your customers, using the terminology that they expect and presenting the information in a way that appeals.

Every site is different so we work with you to find the best practice for your website. We will help you to improve the efficiency of your site as a customer-friendly site will not only increase conversion rates but also encourage clients to return.

There are several ways of doing this. We can help you to set up funnels in Google Analytics to determine where potential clients might be dropping off your site. Or alternately, you can take it a step further with Crazy Egg.

Conversion Rate Optimisation Using Crazy Egg

Crazy Egg will help you to visualise your user activity by using heat maps. These heat maps provide you with a visual demonstration of which buttons on your web pages your clients are clicking. You can even see where clients click on the page where there isn’t a button. This can help you find out where clients want more information and so can be an easy fix for your site.

Crazy Egg will also demonstrate to you areas of your pages that are not getting any clicks and can perhaps be removed, helping you to focus your attention on the successful parts. In addition, you can also see how far visitors scroll down the page, which can demonstrate where they might be losing interest in your site. This can help you to optimise your content to keep visitors engaged.

Our expert will help you to set up Crazy Egg on your site, go through the results with you so you can understand the reports that are generated and implement any changes that are required on your site. With our conversion rate optimisation service, Wagada will ensure that your site has good usability and converts the maximum number of clients.

Read more about our usability services.

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