FAQs

When it comes to trying to decide if you need help with your website and, more importantly, who to get some help from, we know you’ll have lots of questions. We’ve collected the most common questions and answers below to help clear up a few of those questions, and if there’s anything else you’d like to know about Wagada and what we do don’t hesitate to get in touch.

What can Wagada do for my business?

Wagada can ensure your website is successful and working hard for your business by not only getting you ranking well in search engines but staying there too. As well as helping you get found online and increasing the number of visitors to your site, we’ll also enable you to increase your customer base.

Our expert team can make your website more user-friendly and intuitive with creative, high quality content that’ll make search engines and customers take notice. As a digital marketing agency in the heart of St Albans, we offer the full range of services to truly wake up your website, including search engine optimisation, content marketing, usability, Google Adwords (Pay Per Click), Google 360 Photography, social media, video production, email marketing and website copywriting.

We also offer Google Analytics and SEO training workshops either at our St Albans offices or we’ll happily come to your business, to help you understand and successfully use tools and strategies to optimise your own website.

Wagada solutions improve search rankings and enhance the user experience of your website, but don’t just take our word for it. To find out more about our customer successes, take a look at our case studies.

What is SEO and why is it important?

SEO stands for search engine optimisation and refers to techniques used in order to help websites rank higher on search engines. With the first placed Google listing receiving 33% of search traffic and the second place receiving 18%, it’s clear that being found on the first page of Google can have a profound impact on your business.

SEO is about increasing your visibility on the web by improving your ranking with the search engines. We know that web users can be a little fickle are only be interested in the top results. Users also tend to believe that your products and service are more trustworthy if your website appears first.

Wagada only uses practices that will benefit both your customers and your search engine results. Our expert team will work with you to find the right mix of SEO strategies and techniques to find the right formula for success.

Can you get my website to 1st place google rankings?

At Wagada we’re confident that we will find the perfect mix of SEO techniques to get your website ranking where it should be. There are no magic tricks involved in being top of the search engines. It’s about developing fresh content, keywords, timeliness and engaging your users. And of course understanding what search engines like and don’t like.

CONTENT that’s creative and interesting to read keeps your website readers engaged. Search engines will crawl your website looking for good quality content that is detailed and well-written, where articles are of an appropriate length and have headings and sub-headings. And of course, they should be grammatically sound and have no typos. Wagada can create just such content that will work well for your business.

KEYWORD RESEARCH should be done before you write your content so you think about and research the keywords you want to rank for. Look for reputable and authoritative websites on the web to link to. Doing keyword research puts your blog posts and web pages in with a strong chance of ranking. The best keywords are those that have low competition and decent search volumes. Then use those keywords in your content but take care not to repeat a keyword too much – search engines won’t like this. Instead weave your keywords into your content naturally and organically. Wagada will ensure we do this for our clients to really drive organic search traffic to your site.

USER ENGAGEMENT is an important factor in the success of any web page. Search engines look at the average amount of time spent on a page, and how many visitors bounced from the page. Returning visitors to your site are also important. So Wagada work hard to create rich, interesting and engaging content is key.

TIMELINESS  is all about developing current and timely content. At Wagada we’ll be sure to keep your content fresh.

HTML AND META INFO is vital in ensuring your site is labelled correctly.  We’ll ensure that you have correct Page title tags, Meta descriptions and Headers. We’ll set up your page title tag to be under 60 characters and ensure we include the keywords for that page within the title.

Meta descriptions are really useful for people searching, as they show up in the search engine results. In 155 characters Wagada will explain what the website is all about. With Headers, Wagada will make sure the keyword is included where appropriate and make sure it’s relevant to the web page topic.

ARCHITECTURE is one of the main things that can affect the user experience, there’s nothing more offputting than a badly designed website. Wagada will provide a full technical review of your website to make sure that your website is well designed and that the user experience is front of mind. We’ll think about mobile users here too. An increasing number of users these days are searching on their mobile so its important to make sure their experience is just as strong and effective as someone sat at a desk.

BACKLINKS are a bit like a vote from another website to yours. A backlink tells the search engine that another website is trustworthy and reputable and is generally a good indicator. Wagada will aim to secure good quality links to your website – a really trustworthy site being linked to your site will be evaluated and will rank far higher than a link from an untrustworthy site.

ANCHOR TEXT is where the hyperlinks on your web pages have specific keyword rich anchor text. The quantity of links is important too. Wagada will keep this in mind when doing SEO work for a client.

TRUST means ensuring helps your website to is an authority which will earn your web site trust. Longer-established domains are more likely to be trusted than new domains. Wagada will use our knowledge and skill  in SEO to implement an effective SEO strategy for your business, to get your ranking higher and make your website work harder for your business.

SOCIAL MEDIA is essential for SEO because it enables website owners to attract visitors and traffic to a website without paying for advertising. Wagada can manage a client’s entire social media strategy, getting your content shared and liked by leaders within your industry. Search engines will recognise this. We will focus on the quantity of shares too as this is really important in SEO. Getting a lot of shares in social channels is likely to boost SEO.

What is local SEO and how can it help my business?

A recent study has shown that local searches lead 50% of visitors to visit shops. If you have a physical business, utilising local search can have an enormous effect on bringing in more customers, raising awareness and, most importantly, lead to more conversions. Wagada can help you make sure your business provides well organised, easy to find and appealing information to your potential customers.

How long will it take for me to see results?

There is no secret formula to SEO success, with the time it takes to get the results you’re looking for dependant on a wide-ranging number of factors such as the age of your site, the awareness of your brand and the level of competition in your industry. At Wagada we’re committed to making sure your website is given the care and attention needed to have your website ranking for the right reasons and continue to rank long term.

Can you help with social media?

Our social media experts will help you decide which social channels and tools are right for you and your business as well as help you plan and execute strategies for delivering great content that’s shareable and engaging.

Who will be my point of contact?

Wagada have a team of Account Managers and Digital Marketing Executives who you will liaise with on an ongoing basis.

Will you report project progress to me?

Yes, Wagada will send monthly reports once the project and objectives have been signed off.