Essentially, boosting your Twitter ranking means getting your Twitter account to feature in organic search result pages (SERPs). This, in turn, will help your website and its content get found.
But what if your Twitter account is not ranking in search results or you find that its’ ranking position is fluctuating?
Here’s 4 simple tricks to get your Twitter profile indexed and ranking for queries that relate to your content and your brand …
1) Create a clear and informative profile using your Twitter handle and bio.
- Your ‘real name’ on Twitter is searchable, so consider the keywords that clients may be using to search for you online. If you work on your own you may want to use your name. Otherwise, use your business name. This helps your branding and generates consistency across all of your social media channels which Google likes to see.
- Choose an appropriate ‘user name’ – otherwise known as your Twitter handle and avoid being too vague or using initials. If you’re called Sue’s Florist don’t go by @SMflowers use something like @StAlbansFlorist or @SueWeddingFlorist as this really shouts about what you can offer.
- Write a simple, short and snappy bio as this is likely to be indexed by Google. To boost your Twitter ranking, consider using popular keywords for your industry that’ll help you get found. If you are a local business, make sure you use local keywords too.
2) Curate your Twitter content carefully.
- Avoid multiple tweets as this looks spammy. Instead, plan a couple of well thought out tweets each day for maximum impact. Share relevant news and add value to any re-tweets by adding a comment of your own.
- Use hashtags to make your tweets searchable. Spend some time researching popular hashtags that are relevant to your industry. You can also include popular general hashtags such as #MondayMotivation or #WednesdayWisdom to boost your posts.
- Pictures and infographics are a popular way to boost your Twitter ranking and often help to gain interest in what you have to say.
3) Include links and URLs in your tweets.
- To drive business back to your website you need to make sure that you include links to your website in a proportion of your tweets. Whilst you can shorten URLs on Twitter with online tools such as Bitly, it is often recommended to use the full URL as people are more likely to click through.
- Share useful information and an in-depth knowledge of your industry by linking to your website content such as new blogs or articles. This will help build your social authority.
4) Engage with your Twitter followers and build relationships with key influencers.
- The best way to boost your Twitter ranking is to gain a high level of engagement with your followers.
- Not all of your followers will add value to your online presence, so it can be a good idea to regularly review who you want to focus on interacting with. Choose people who are key influencers within your industry. Make sure you tag people by their username if you tweet about their business and always thank people for any likes or re-tweets. Join in conversations and take part in any local or industry relevant Twitter hours as these are a great way to boost engagement.
So, why not start working on boosting your Twitter ranking today! You’ll soon reap the benefits of an increased profile of your brand, more traffic to your website and higher sales. And don’t forget to send us a tweet at @SEO_StAlbans – we’re always happy to connect on social media.
For more information on how to boost your Twitter ranking, feel free to get in touch with a member of the Wagada team.