Search Engine Optimisation

SEO is about increasing your visibility on the web by improving your ranking with the search engines. Users are fickle; if you’re not on the first page of results they won’t go looking for you. There’s also the misplaced belief that if your site is at the top of the search results then your products must be good and your site trustworthy.

Search engine optimisation is like making a great cake. You add all the ingredients in one after the other, put the cake in the oven and wait. If the cake doesn’t rise you might add more flour the next time, or less eggs. It’s not an exact science, but it’s the end result that’s important.

At Wagada we understand that budgets are tight so if you only want us to provide some of the ingredients of your SEO campaign then that is fine with us. We’ve split up our services so you can mix and match what you need with what you can provide in-house. We also offer SEO training for small businesses where we review your site and show you what needs to be done. Then we’ll let you make the cake yourselves. We give you the knowledge, then you can make the cake as often as you like.

Our search engine optimisation services:

  • SEO audit
    Our SEO audit is a good place to start if you’re a newcomer to SEO, or want to develop your SEO strategy.
  • Keyword research
    Discover the search terms that customers are using to find your services or products.
  • SEO on-page optimisation
    You give us access to your content management system or static HTML pages and we’ll optimise them for you.
  • SEO content marketing
    We’ll look for new opportunities to increase the amount of quality content on your website. Lots of quality content containing your keywords will get you noticed by the search engines. It will also improve your chances of getting other sites to link to yours, something that search engines will reward you for.
  • SEO training
    A website review, then training to teach you how to improve your ranking.
  • Google Analytics training
    This is one of the best tools you can use to evaluate and improve how your website is performing.

Contact us for advice on which ingredients you might need.


Search engine optimisation can be a dirty business. At Wagada we offer ethical, tried and tested techniques to improve your ranking without getting your website banned.


Search engine optimisation and usability go hand-in-hand, click here for more information on our usability services.