Social media today plays a pivotal role in marketing strategy. Used correctly, social media and social media marketing are very powerful and effective communications tools that allow you to communicate and share information, as well as boost your online presence and support your search engine rankings.
At Wagada, we have the expertise to make social media work for our clients. We will take the time to understand your business, your brand and your audiences, and to develop a personality and ‘voice’ for all your social media activity, ensuring messages are consistent and effective.
How Wagada can help you manage your social media
We understand how important it is to manage a steady flow of effective communication through social media channels. Knowing what to say, the style of writing, the tone of voice, when to post, how often to post, who to follow and retweet… these are all questions that our clients come to us with. And the good news is, we can help with all of it.
If our clients want us to manage their whole social media approach and presence, we can do that.
We agree up front what the parameters of the social media activity should be. For example, the objectives, key target audiences, the amount of time to dedicate to social media per month, the topics that are important and of interest to our clients’ business (and the ones that aren’t), what their brand stands for (and if they don’t know, we can help with that too), what events and stories do they want to share opinions on, can they involve their people and internal events in their social media.
At Wagada, we also understand that for many of our clients, staying in control and managing their own social media activity is critical. But they want to be able to do this with confidence, knowing that the channels are being used effectively. As social media experts, Wagada can provide this guidance, using best practices and training to ensure our clients feel comfortable and confident to manage social media activity themselves.
The social media services that we offer range from as little as helping our clients simply set up their social media accounts, to managing all social activity, including competitor monitoring and analysis. Depending on the client objectives, we will cover any or all of the following:
Before any social media strategy is created, it is important to look at your current social media presence (if you have any at all) and then compare this to your competitors. We will look at all active competitors, levels of activity, types of posts, engagement, number of followers, plus much more, in order to get a steer on the market and how its audience reacts. We will explain the analytics so that our clients fully understand what works and what doesn’t, and then use this information to form the social media strategy.
Composing and sending out social media posts appears to be a pretty simple task. Unfortunately, too many businesses fall into the habit of posting the occasional message every now and again and believe that what they are doing is enough. In truth, that isn’t enough. At Wagada, we will develop a clear and effective social media strategy that ensures your social media goals and ambitions are being achieved and your audience is growing and engaging. We will ensure our clients understand how the plan works and why, so that they can undertake social media activity themselves, confidently.
We pride ourselves on our creative ideas. Everything from helping our clients develop a social personality and ‘voice’, right through to big campaigns that gets everyone talking about your brand. When it comes to social, there are no limits to ideas. It could range from simple post updates on Twitter, to a national campaign across Facebook, Twitter, with a viral video to be watched by millions, and supporting paid ads! Whatever the goals, the team at Wagada will put together a creative strategy that works for you and suits your brand.
Training & Support
We appreciate that social media can be very daunting. It is forever changing and what works well for you one week, may not the next. Social media requires continual learning and adaptation and at Wagada, you can rest assured that we are on top of these ever-evolving tools. We offer training and support so that our clients understand each social media channel and how to adapt, so that your social media activity continues to perform for you.
Web & Design
More often than not, social media campaigns require some element of design. Engaging content and eye-catching design go hand in hand, and at Wagada, we have the resources to be able to maximise this potential. Our graphic designers will ensure that everything fits with your brand, and is fresh and relevant. Some large social media campaigns will also require a dedicated landing page on your website. We can work with your web designers to create and develop whatever you want, in line with your brand, whilst keeping engagement and usability at the forefront of everything.
We believe it is important to know what people are really saying about your business. Social monitoring gives you insights into what people are saying about you, your competitors, your rivals, as well as topics relating to your industry. At Wagada, we can show you the real conversations people are having, not just on social media, but on blogs, forums, news sites and more. Based on our findings, we can tell you how much buzz there is about you, whether it’s good or bad and how to learn from it, and how to respond to it, if appropriate.
Social Influence Research & Outreach
It is all very well when your followers like something you’ve posted, but how do you find new followers to tell? Attracting and communicating with powerful people and influencers on social media is the best way to spread the word to a wider group. At Wagada, we will identify who these influencers are, build a relationship with them and then ensure they are talking about your brand, which ultimately results in a growing fan base.
Analytics & Reporting
We compile monthly reports offering profile performance analysis, social monitoring, post link performance and insights on how to optimise your social media efforts. We ensure our clients understand the findings of these reports so that all social media activity is delivering maximum engagement and value to their business.