Usability

Our usability services make your website easier and more enjoyable to use. If a customer has a good experience on your website they are more likely to tell their friends about it. And they’re more likely to come back to your site to repurchase.

There are so many advantages to having a website that is easy to use:

  • It makes your customers happy. A happy customer becomes a return customer.
  • Customers can more easily complete their purchases, so you can increase your conversion rates.
  • A clean and simple information architecture can improve your search engine ranking.
  • Save money on helplines and support.

Legal & General found they were losing customers on their website in the final form filling stages of purchase. They experienced a 90% increase in sales after improving the usability and accessibility of their website.

You can maximise the money you are spending on marketing and search engine optimisation by making your website user-friendly. You don’t want the new customers you are attracting to your website back-clicking away from your registration form or shopping cart.

Wagada offers an affordable usability testing service. This service involves watching typical users perform realistic tasks on your website. The results of this can be fascinating as they provide a valuable insight into how your customers perceive your brand and use your website.

If you don’t have the budget or the time for usability testing, a usability review can offer a more affordable and quicker option. An expert will examine your website and identify areas where customers could become confused. We then provide you with a list of recommendations for improving these areas.

If you want to improve your on-site conversions or want to find out why your site isn’t performing as well as you hoped, Wagada’s conversion rate optimisation service can help. We can identify weak areas of your site and provide recommendations on how your website can be better geared towards your users.

Include usability early in the website design process

You can start testing your website for usability right from the wireframe stage. Testing before the site has been launched makes changes easier and cheaper to implement.

However, if your website is already live we can still help you. Many of our recommendations won’t require design changes so you can still benefit from usability testing even if you don’t have the budget for a redesign.

Wagada offers usability reviews, usability testing and conversion rate optimisation.

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