Whether you are starting a new business or looking to bring your existing business into the online age, working out how to get on the right side of Google and the search engines can be tricky. Although there is a lot of great information available online it can take a long time to plough through and it’s often very technical. We feel that there’s no substitute for having a real person to talk to who can explain search engine optimisation in terms you will understand. As we always say at Wagada – we speak human!
That’s why we decided to start running our 2-hour SEO workshops to help businesses find out more about Google and understand how they can get their products or services found online. Since we started running them at STANTA in St Albans they have proved really popular and we’ve had some great feedback from clients who have told us how helpful they have found the workshops.
You might be wondering what is involved in one of our workshops, so here is an overview of what we’ll cover and how it will help your business:
Why your business needs to rank highly in the search engines
Many businesses ask us why they need to bother with where they rank in the search engines and we tell them that ranking high on the search engines is no longer optional – it’s critical. It’s a frightening fact that 75% of search engine users never even make it past the first page of Google so, if your website is not there, it will be increasingly hard for your customers to find you online and you may see sales drop or never take off in the first place.
Understanding what search engine optimisation actually is and how it affects your website
We know that too much techie talk can be off-putting so we’ll explain what search engine optimisation is really about in a way that makes sense! We’ll also tell you how you can check your website’s ranking, how to make sure that the correct pages are indexed by Google and introduce you to some great online ranking tools.
What are keywords? How you can find them and how you can use them
Keywords are “key” to making your website work! We’ll talk about how you can discover more about the keywords that customers are using to find your product or service and how to expand the range of keywords that you are currently using. We’ll also go into some more detail about the ways that you can utilise longer more specific phrases and locations to help potential customers reach you online. We’ll share some great tips, tricks and tools of the trade to help you find relevant keywords and explain how to place them within your website.
The power of great content
This is one word that’s really vital to creating a fantastic website that customers and search engines will love. We’ll look at the importance of keeping content fresh, explain how to include your keywords in your content and take a look at how you can keep your content looking natural whilst still utilising the relevant keywords and phrases.
Increasing website authority
Finally we’ll look at how you can increase the authority of your website and help you to understand why this is so important to Google. We’ll discuss how to encourage other sites to link to your pages and give you some great ideas about using social media such as Facebook or Twitter to build relationships with online influencers and improve your social shares.
Of course after the workshop there’s also time to ask any questions that you may have and you’ll get to chat to some of the lovely Wagada team about what we can do for your website.
We’d love to see you at one of our workshops. Find out when our next workshop takes place and book your ticket or give us a call on 01727 260187 for more information.