This is the first in Wagada’s series of eBooks helping you to get the most out of your website. This one covers getting found online. There’s no point having a great website if no-one knows you’re there. Search engine optimisation is an absolute must for any size website, but it can take a lot of hard work to reach the top spot.
If you want your customers to find you online you need to work on your search engine strategy. A lot of businesses are complacent about their search engine ranking, thinking that SEO is not cost effective for a small website. But there’s a lot you can do to maximise your online presence, and it doesn’t have to cost a lot.
The tips in this eBook will help to improve your organic (non-paid) search engine rankings. Your website is your virtual shop front, and the headquarters for your social media efforts. If you hide your shop in a side street, you’ll get less customers than you would in a prime location on the high street. Whatever the size of your business, you need to increase your visibility online.