Great copy gives your customers faith in your brand and your ability to deliver. It engages them and keeps them reading, long enough for you to persuade them that your product is the best.
Great copy will get your site ranked by search engines and help your customers to find your website. Websites which are ranked highly by Google are deemed by users to be reliable and trustworthy, increasing your sales.
Write for the web
Writing for the web is a different beast from writing offline. Website users are impatient. They scan rather than read. They want clear titles and short paragraphs. They’re surfing the net from their phone on the bus, or on the iPad while watching XFactor. They don’t want blah blah, you’ve got to grab their attention fast. Then get to the point. Great website copy will give you the edge over your competitors.
Optimise your content: include your keywords
Search engines use the words on your page to determine what your website is about. They’ll also look at where these words appear: for example keywords in your title tags are deemed to be more important than keywords buried in the main content of your page. Wagada will make sure that your keywords are included in the optimum places for maximum effect.
Get content and lots of it to grab the search engine’s attention
Lots of well-written content containing your keywords will get you noticed by the search engines and improve your ranking. If you need help to increase the amount of content that you have on your website, see our SEO copywriting service.
Quality content gets other sites to link to yours
Lots of links to your site from other websites increases your exposure, and improves your search engine ranking.
When you hire Wagada to write your website content, you get clear, well-written, keyword-rich content. Content that talks to your customers, in their language.
We recommend that you perform some keyword research before you begin your website copywriting project, for more information see keyword research.