Google Adwords

Our Google Adwords service is an excellent way to get ranking right away! As well as raising awareness for a seasonal or short-term product or service, our team of dedicated Adwords managers are equipped to push your sales message directly to an audience who are willing and waiting to purchase. So, if you’re looking to boost your online sales, traffic and rankings, Google Adwords may just be the next step for your business.

Our Approach

As a Google Partner, we can share with you our experience and the additional support provided by our Google account managers. At Wagada, we work closely with our clients to establish the most powerful keywords for your products and services, taking into account the all-important intent of the user. When you are paying by click, we want every click to count. So if your budget is limited, we focus our attention on the audience who is ready to purchase.

If we have enough budget and profitability, we can also target an audience at the beginning of the sales journey. However, in order to maximise what is often a tight budget, we often aim to attract those who are further down the sales funnel.

Conversion Rate Optimisation

We have a background in conversion rate optimisation so we know how important the landing page is: for the quality score, but also to get the conversion at the end. We test out different landing page designs and ad copy to find out what works the best.

High Quality Scores

We work to get the highest quality score for the ads. We have a team of copywriters who know all about the need for convincing and relevant ad copy.

A high quality score means:

  • The ads are shown more often
  • The ads are shown at a higher position
  • We pay less for the clicks

Therefore, it is well worth the investment.

We Are Constantly Testing

We are constantly testing: the ads, the keywords and the budgets – and questioning what is happening to get the maximum results for our clients.

We Are A Google Partner

As a Google Partner we get the best support from Google with a dedicated account manager.  This also means that you can feel reassured that we follow Google’s best practices.  Being a Google Partner gives us up to the minute help and support from Google.

Dedicated Certified Adwords Managers

Our dedicated Adwords Managers are fully certified. This is a rapidly changing space, so we need to ensure that we keep on top of the changes in the field. The fact that they work with other agencies and across a wide spectrum of projects keeps our knowledge in the office very fresh.

Pushing Our Clients’ Goals

We keep your goals at the forefront of everything that we do and monitor the campaigns on a monthly basis to ensure that your budget is being used in the most efficient way.

Adwords is an excellent tool to disseminate information quickly, so new products and topical announcements are easy to push forward. Get in touch with us if you would like to know how Wagada can help you achieve the most from your Adwords campaigns.  Based in St Albans, Hertfordshire, Wagada offers expertise in getting you more from your web presence, whether that is through SEO, conversion rate optimisation or Google Adwords.  Call us on 01727 260187 or email us at:

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