Our top tips when using Instagram for business

Log in screen of instagram

With over 500 million users, Instagram is one of the most powerful social media tools around today. It offers the opportunity to engage and interact with people in a very different way to Facebook or Twitter, and allows you to give your followers an insight into your business in a creative way. Here, we discuss our top tips when using Instagram for business, in order to create maximum impact.


On the whole, it’s the content that you post on your business Instagram account that will have the biggest impact on how successful the social media tool is for you. Before your first post, it is a good idea to think about the following:

  • What do you want to achieve from your Instagram account? It’s important to understand that Instagram probably won’t be where potential customers go to search for a service or product they need. They are more likely to find you through hashtags and other users, and often turn to Instagram after discovering you elsewhere, in order to get a feel for your business.
  • Rather than focusing solely on showcasing your products or services, using Instagram for your business can be a great way to show a ‘behind the scenes’ view of your company – be it showing the production process of a product, or simply showing what you get up to in the office as a team. It can also help to demonstrate your brand and brand values in a practical sense.
  • You really need to keep in mind your target audience; their gender; age group; what they’re interested/not interested in.

Engagement and who to follow

If you’re on Instagram as a small business, it’s a great idea to follow and interact with other local businesses in your area. This increases the likelihood of their customers, potential customers and followers seeing your page and engaging with you, and generally being more aware of your products and services. Another tip is to check who your competitors are following, as well as what hashtags they are using.

Be sure to follow back any new followers if they are relevant to you. But take care – don’t just follow back anyone who follows you. Check out their posts, their location, their audience and their brand. It is best to go for followers that have value, as depth is more important than volume. Loyal followers will be more active on your account and are more likely to publicise your page.

When you come to engaging with others, we would recommend not liking pictures with over 1000 likes already, but would suggest you make a comment instead, as the owner of that account is much more likely to see and notice your comment rather than a like.


Hashtags are one of the best tools on Instagram for businesses, in order to get your content seen and increase your reach. Here are a few handy things you should know about, to make sure you get the most out of using hashtags:

  • In theory, you can use up to 30 hashtags per post, but you need to make sure they are all relevant.
  • Rather than adding your hashtags in the description of the picture, post them in the comments as soon as you’ve posted the picture. This way, they are more hidden and can only be seen if the user clicks on ‘view comment’. It simply makes the post look a bit more attractive!
  • Industry-related hashtags will help you increase your reach to a more specific audience. If you are an attending an event, make sure you find out if they are using a hashtag, so others who attend the event can find your pictures.
  • There are a number of commonly-used weekly hashtags, which can be relevant to almost anyone. For example, #MotivationalMonday and #ThrowbackThursday or #PicOfTheDay,. These are almost guaranteed to attract interaction, whether it be a simple like, a comment, or ultimately a follow.

 Plan you posts around calendar events

Planning your posts around a special day in the calendar and using the relevant hashtag is likely to be popular for interaction. For example, a #Christmas hashtag will allow others who are enjoying the festivities to see your post. Other examples could be more specific to your business, for example a technology company may post about an Apple keynote event, with a #keynote tag. Alternatively, other national/international hashtags such as #WorldVeganDay, #PancakeDay, or even hashtags like #NationalDonutDay are a fun way to share content.

Review what has worked

Ultimately, it will take you a short while to work out what works best for your business. Taking a step back to look at what time of day your posts get the most engagement or what hashtags work is sure to be beneficial to you.

So there you have it – WagadaHQ’s top tips when using Instagram for business that will help you get the most out of your snaps.

Top 5 Digital Marketing Trends of 2016

2016 on chalkboard

Happy New Year everyone! 2016 was an amazing year for all of us at Wagada HQ and we’re determined that 2017 is going to be just as brilliant. We’re always looking for new ways to help you wake up your website. One of the reasons we love working in the digital marketing world is that it’s always changing and evolving, so that we can keep making your online presence even better.

We thought that this would be a great opportunity to sit down with a cup of tea (and maybe a slice of cake if you haven’t started the new year diet yet…) and review what we believe to be the top digital marketing trends that have grown in importance over 2016. We think our top 5 trends will all be really vital elements of creating a high profile online business that gets your product and / or service both found and talked about in 2017. So read on to find out more about these trends and learn what they can do for your business.

Comprehensiveness Of Content

You’ll probably already know that having great content on your website leads to a much higher ranking in the search engines.  However, 2016 has seen a greater focus placed not just on content or how much of it you have but on its comprehensiveness. In simple terms, this means how well your content actually helps your users and how well it answers the questions they are asking or gives them the information that they need.

Whilst people used to think that short, snappy content was what time poor users wanted, in fact we now see that longer content actually leads to increased rankings. This is because it is far more likely to be comprehensive and to really get to the core of what your customers want to know! Comprehensive content works well as it means that you are giving users everything they want – so they are less likely to bounce out of your site. It also makes your business appear trustworthy and because you are offering valuable knowledge, your users are more likely to share it with their peers on social media too.

To begin to build comprehensive content, you first need to think about the questions that your target market might want answered. A valuable way to get this is to reach out to your customers and do some market research, in order to understand exactly what they want from your business. Another way is to start to list out all of the questions that are raised with your sales / support / marketing / customer service teams. Once you have the results from your research, you can start to create content that stands out. It could be that you offer free downloadable guides or a series of high quality ‘how to’ videos. Maybe you can take the time to write an in-depth article that other competitors won’t have taken the time to research. Creating comprehensive content can be time consuming and may have a higher cost in the short term but we think it is well worth investing in.

User Signals

Search engines are continuously getting more responsive and seeking a greater understanding of what their customers want. This means that they are becoming more in tune with user signals, which they interpret to help them gauge how people are searching online. As a business, it is important to understand what these signals are as they will enable Google to decide how to rank your website.

Key user signals are the ‘click through rate’ and ‘bounce rate’ for your site. If Google sees that you are getting lots of clicks to your site, but people are not remaining there for long, it could assume that you are not offering what your customers need. Therefore, you need to consider carefully how well your homepage or landing pages work. Ask yourself – ‘Do users find what they want quickly?’ ‘Are there clear signposts for where they need to go to fulfil their query?’ You should also think about what content you offer – for example engaging videos, a relevant blog or a news section could keep customers interested in staying on your site for longer.

Social signals are also becoming more important to the way that the search engines monitor your website. As social media becomes ever more entrenched in our lives, it has become a key way for people to search for products or services. The number of followers that you have on your social media pages is important, but what is perhaps more pertinent is the way that they engage with you. Shares, re-tweets and engagement with posts show the search engines the validity of your business and reinforce the fact that customers value what you have to offer.

Video Content

As 2016 progressed, you may have seen a move on both social media and business websites towards video content. A great picture may be able to speak a thousand words but a video can bring so much more to your website. We have found that video works so well because it can really bring your business to life. People get to know the team behind your business, they can view a demonstration of how your products work or even take a 360 degree tour around your premises! In a busy online marketplace, using video can really make your website stand out from the crowd.

Video content is also becoming increasingly popular on social media too. Facebook have launched Facebook Live which allows you to broadcast livestream video onto your pages. This is a fantastic way to engage with your followers, it can really make them feel involved in your daily life. A great example of how video content can go viral on social media was the fabulous mannequin challenge which we had great fun taking part in. We’ve also seen a rise in the popularity of vlogging (video blogging). This takes the concept of blogging one stage further and vloggers are able to talk directly to their followers and share and show them their experiences. Vloggers are now key influencers in the online sphere and it can be a good idea to know which vloggers would work well with your target market.

It is however important to get your video content right and having badly-filmed content can actually have a negative impact on your reputation and your business. It can be well worth investing in a professional video company to shoot some of your footage for you, so that it looks fantastic – and of course think carefully about what type of video content your customer demographic want to see and what they will want to share on social media,

Long Form Content

Following on from the fact that content needs to be comprehensive, we have also seen an increase in long form content. This means copy that is over 1,500 words rather than the 500 words often used in web content. It’s only recently that people have started to realise the benefits of longer content, as opposed to shorter articles that can be read and digested quickly. Recent research has shown that longer content ranks really well in the search engines and in fact, even Google – who are often quite reticent about giving ranking information – said in their Webmaster’s blog that “10% of users’ daily information needs involve learning about a broad topic. That’s why today we’re introducing new search results to help users find in-depth articles.”

Another benefit of longer content is that it can get more people linking to it. As it’s more detailed, it is more likely to be seen as a valued resource and therefore other sites will be keener to link to it. Longer articles also get more social shares on Facebook and Twitter, again due to the fact that they offer more to the readerIf you are still not convinced, then longer content has also been shown to lead to a greater conversion rate too.

Importantly though, when you are looking to write longer content, you should always make sure that you prioritise quality over quantity. Make sure that you are offering useful information and that you are writing about subjects that your customers want to read about at an in-depth level,

Long Tail Keyword Phrases

If you run a website for your business, then you probably already know what your keywords are and understand the words that your customers use when they are searching for your product or business. But, as search engines become more intuitive, we have seen how long tail keyword phrases have become far more important and how they are vital to helping you target your key customers.

Long tail keyword phrases focus on the detailed phrases that customers may be using to search for your services. A hairdresser may know that a keyword for their business is ‘haircut’ but that is a fairly vague and wide-reaching term and there will be a large amount of competition in the search engines. Therefore you need to think about phrases more specific to your business, i.e., ‘low cost haircut in St Albans’. Whilst this may not bring in as many hits to your website, what it will do is bring in more targeted hits that have a much higher chance of converting to sales.

Long tail keyword phrases are great for boosting both your organic and paid for search. If you are using AdWords there is likely to be far less competition for more unique and specific phrases which mean you can pay a lower cost per click.

We think that these 5 key trends will really come into play in 2017, so we recommend you take the time to understand how they can help your business. As always, Wagada will be keeping up-to-date with any changes in the digital marketing world and we’re sure that the New Year will bring some exciting developments. We’ll be the first to let you know so watch this space!

What is Social Authority and how can you get it?

Light up hashtag sign

If you have a business, the likelihood is that you have one or more social media accounts linked to it. In this day and age being ‘social’ on Facebook, Twitter and Instagram is vital if you want to get your product or service seen and talked about online.  However, to get the most out of social media, you’ll need to do more than simply set up a great page. The magic of social media only starts to work when you begin to bring your page to life by building followers, engaging with people online and, perhaps most importantly, by showing potential customers the real value of your knowledge and expertise.  This is often referred to as social authority.

Social authority is a great way to build the reputation of your business. It’s all about being seen and acknowledged within your industry sector and building the trust of potential customers. Your social media channels are the ideal platform to really show off what you know and to shout about what you do!

Increasingly people are making buying decisions based on what they see in their newsfeed. In fact people often search for specific services and products via their social media channels. Peer recommendation is also an extremely powerful and dynamic marketing tool. If you can get people to post about your company on Twitter, or share photos of your products on Instagram, you could find that your business is getting seen and talked about around the world within minutes.

How do you define social authority?

While there are a number of different ways to explain the concept of social authority, a great way to look at it is by breaking it down into 4 different areas:

Who you know

If people can see that you have contacts and relationships with key players throughout your industry, it shows them that you are a trusted and well-respected company. If potential customers can see you interacting and engaging with other companies that they already trust, they are far more likely to have confidence in your business too.

Who knows you

If people notice that others who they trust and respect like and use your product or service, then this will have a big influence on how your company is perceived. Key online influencers could be their friends and family, online personalities such as bloggers within your field or even media personalities. The more credible, relevant, respected, authoritative people that you have liking and following you the better, and this can really add to your social authority. Many people will use the number of followers of a social media page to assess how good a business is, so a strong base of fans can be a real asset.

What you know

21st Century business is no longer simply about selling a product or service – it’s also about selling what you know and helping people to understand the value that you can offer them. For example, a hairdresser wouldn’t just give details about prices and opening times of their salon on their social media pages. Instead they might share a blog giving key haircare tips, or post some YouTube videos of them styling hair with a step-by-step guide. They might also want to show that they work closely with others in the fashion business such as a local boutique or make-up artist, by engaging with them and sharing their posts too.

What you are known for

This element of social authority is based on your online reputation and making sure that you really focus on sharing your business’s unique selling point. To raise your profile on social media, you need people to like and share your posts with their friends and followers. Think about how you want your business to be perceived.  It could be that you are known for the fact that you always respond to posts, or that you create engaging videos that make people laugh. It’s about being instantly recognisable for what you can offer and being seen as a key player within your industry.

How you can measure your social authority

There are a number of ways that you can find out how your business is seen online. The first measurement would be to find out how many followers you have on your social media as this is a key statistic. However you then need to drill down to look at exactly who your fan base is. Are you attracting the right kind of people to your social media pages and if not how can you encourage your target demographic? Ideally you want to attract people with large numbers of followers and a high social authority themselves. You also need followers who genuinely want to engage with your company and who are likely to want to share the content that you upload onto your media channels.

You can also measure how many likes, shares and re-tweets you are getting. The sharing of your posts, blogs and photos is a really good guide to your social authority as it shows that people find what you are saying both credible and valuable. By sharing your posts they are implicitly showing their trust in your authority and recommending you to others.

Mentions are another important metric. If people are posting and tagging your business or including a hashtag that you have created that means they are talking about you which is great for your social authority too.

Often, a digital marketing or SEO agency will have online tools available to them which mean they can check your social authority stats and those of your competitors, clients or key business contacts.

How to build your social authority

So how can you build social authority for your business? Following these four simple steps can really help you to increase your visibility online and get your product or service seen.

Start engaging

Get online and start chatting! Respond to any comments on your posts and like and share the posts of others. Engage with any local hashtags that are popular and take part in Twitter hours that are relevant to your industry.

Paid social media advertising

Social media is a crowded space now and one way to stand out is to run a targeted advertising campaign on Facebook or Twitter. This is a great ‘quick win’ for new businesses, and as you can pick out the key demographics of the customers you wish to target, you’ll know that you will be reaching the right people to help you build your social authority.

Build relationships with key influencers

Find out who your key online influencers are and reach out to them via social media. Bloggers, commentators and members of your local business community are a valuable source of likes and follows and can be a brilliant way of getting your posts shared with large numbers of people.

Create great content

Having great content that you can share is vital in building your social authority as this is what will really encourage people to engage with you online. Use your blog and news pages to give advice and share knowledge. Make sure that you understand what your social media followers are looking for and provide them with the information that they need and are likely to share with others.

Building social authority is an increasingly important area of your marketing portfolio. Social media presence is now a must-have for any business, but it’s vital to make sure that you use it wisely to gain a good reputation within your industry.

Share knowledge, engage with followers and create strong relationships with key online influencers to highlight the value that you can offer people. As your social authority increases, you could see greater website hits, more enquiries and sales, and ultimately it will help you to build a stronger and more successful business.