AccountsIQ

AccountsIQ is an award winning software provider offering bespoke cloud-based financial systems to revolutionise finance for accountants which makes advanced financial analysis affordable for mid-sized organisations worldwide.

With most of the company’s customers coming to them through the website, it’s crucial for business that people find AccountsIQ easily on Google. We helped AccountsIQ to:

  1. Boost traffic from search engines, to get more clicks to the website
  2. Generate more leads from visitors, so people engage once they arrive on the site.

The Brief

To get the AccountsIQ site working effectively to get more customers, we used a whole range of SEO techniques.

Increasing domain authority

To rise up the ranks and drive conversions it was vital for AccountsIQ to increase their domain authority, presenting themselves as go-to experts in cloud accounting software. That meant standing out from their peers with a wealth of informative content available on the website, tailored to drive engagement by meeting the very specific needs of its target audience.

To boost the site’s domain authority and increase visibility, we also pitched articles for trade press and websites, and invested in paid search ads, and delivered:

  • 40 new pages of optimised content about cloud-based accounting software, and reviewed existing content throughout the site. The number of sessions generated by the ‘Core Financials’ increased by 337% after we carefully targeted its content to meet the priorities of its audience.
  • Raised the company’s profile with guest articles on websites including Charity Financials and Small Business, driving a 93% increase in referral traffic.
  • Ran an effective PPC ad campaign to ensure higher visibility on Google.
  • Carried out an SEO audit to fix technical issues and avoid being penalised by Google.

After just one year…

Working strategically with AccountsIQ, the Wagada team have delivered a positive ROI in all areas.

  • Organic search traffic has increased by 30%.
  • Referral traffic from other sites has increased by 93%.
  • 237 extra domains are now linking to the AccountsIQ site.
  • Domain authority has increased from 21 to 31.
  • Visibility has increased by 28%.
  • Average search engine results position has jumped 39 places to number 11.

AccountsIQ says:

“We’re delighted with the work you’ve done to optimise the website and it’s great to see rankings continually improving over time.”

Jeni Peacock, Marketing Manager for the UK and Ireland, AccountsIQ

Results

  • 296% increase in total number of ranking keywords
  • 30% increase in organic search traffic
  • 28% increase in visibility
  • Domain authority increased from 21 to 31
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"We’re delighted with the work you’ve done to optimise the website and it’s great to see rankings continually improving over time."