The Victorian Emporium

Online Victorian home renovation specialists, The Victorian Emporium, sell authentic fittings and accessories for the restoration of period properties.

The challenge

Back in 2012, the Victorian Emporium approached us for help to increase their web traffic and online sales. Limited funds were available for SEO, so we had to get creative in order to maximise performance on a budget.

Our strategy

First, we fixed some technical issues on the site, getting rid of duplicate content and improving site structure.

Then we took a look at the bigger picture. What were the questions people were asking about Victorian property restoration, and how could the Victorian Emporium solve their problems? After a little research, we began a content creation campaign designed to establish the website as a go-to hub of information for everything related to Victorian home refurbishment.

As well as creating content for the Victorian Emporium website, our online PR team built up awareness and gained authority for the site with media coverage from national and local newspapers, trade press, and estate agent websites.

Results

  • Web traffic to the Victorian Emporium website between September 2017 to August 2018 saw a whopping percentage change of 417% compared to the same period in 2012-2013
Talk to us

"The Victorian Emporium is an online shop which … relies solely on the online marketing carried out in partnership with Wagada. The Victorian Emporium has gone from strength to strength in terms of website traffic and conversion into turnover. They have been a fantastic partner for us for the last 6 years."

Emma Page, The Victorian Emporium
Back
View Toad Hall Nursery Group

"I have been really pleased with what Wagada have done on my website - we now rank on page 1 of Google on top of which I am very impressed with their knowledge and customer service. Thank you for waking up our website!"

Debbie Gilbert

"I highly recommend Wagada. They have always provided an honest and detailed service which has helped us grow our business through digital marketing... they're also lovely people!"

Mr Allon Barsam MB BS MA FRCOphth

"Very impressed with everything they have done for us, not only thorough and professional, but extremely helpful and approachable."

Rob Davis, Skills4Stem

"Extremely professional and talented team. Always offer strong, worthy advice and deliver on time. A superb company to work with."

Mark Neville, ESF

"I've been working with Wagada for a year and I'm seeing a progressive increase in traffic to my website as well as extra business enquiries. The team are very informative and work collaboratively."

Phil, Entertainment Effects

"I love working with Cheryl and her team. They really understand my product and how a small business works. We have a good partnership and work well together."

Jo Bates,Thumbsie