CASE STUDY

Accounts IQ

SEO

296%

Increase in keyword rankings

30%

Increase in search traffic

28%

Increase in visibility

The Brief

With most of the company’s customers coming to them through the website, it’s crucial for business that people find AccountsIQ easily on Google. We helped AccountsIQ to:

  • Boost traffic from search engines, to get more clicks to the website
  • Generate more leads from visitors, so people engage once they arrive on the site.

To get the AccountsIQ working effectively to get more customers, we used a whole range of SEO techniques:

Wagada's Solution

  • It was vital for AccountsIQ to increase their domain authority, presenting themselves as go-to experts in cloud accounting software. That meant standing out from their peers with a wealth of informative content available on the website, tailored to drive engagement by meeting the very specific needs of its target audience.
  • To boost the site’s domain authority and increase visibility, we also pitched articles for trade press and websites, and invested in paid search ads, and delivered:
    – 40 new pages of optimised content about cloud-based accounting software, and reviewed existing content throughout the site. The number of sessions generated by the ‘Core Financials’ increased by 337% after we carefully targeted its content to meet the priorities of its audience.
    – Raised the company’s profile with guest articles on websites including Charity Financials and Small Business, driving a 93% increase in referral traffic.
    – Ran an effective PPC ad campaign to ensure higher visibility on Google.
    – Carried out an SEO audit to fix technical issues and avoid being penalised by Google.

Wagada's Solution

  • It was vital for AccountsIQ to increase their domain authority, presenting themselves as go-to experts in cloud accounting software. That meant standing out from their peers with a wealth of informative content available on the website, tailored to drive engagement by meeting the very specific needs of its target audience.
  • To boost the site’s domain authority and increase visibility, we also pitched articles for trade press and websites, and invested in paid search ads, and delivered:
    – 40 new pages of optimised content about cloud-based accounting software, and reviewed existing content throughout the site. The number of sessions generated by the ‘Core Financials’ increased by 337% after we carefully targeted its content to meet the priorities of its audience.
    – Raised the company’s profile with guest articles on websites including Charity Financials and Small Business, driving a 93% increase in referral traffic.
    – Ran an effective PPC ad campaign to ensure higher visibility on Google.
    – Carried out an SEO audit to fix technical issues and avoid being penalised by Google.

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The Results

After just one year…

Working strategically with AccountsIQ, the Wagada team have delivered a positive ROI in all areas.

  • Organic search traffic has increased by 30%.
  • 296% increase in total number of ranking keywords.
  • Referral traffic from other sites has increased by 93%.
  • 237 extra domains are now linking to the AccountsIQ site.
  • Domain authority has increased from 21 to 31.
  • Visibility has increased by 28%.
  • Average search engine results position has jumped 39 places to number 11.

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