CASE STUDY

Allon Barsam: Award-Winning Results

SEO | SOCIAL MEDIA | EMAIL MARKETING | PR | GOOGLE ADS | LINK BUILDING | WEBSITE COPYWRITING | REPUTATION MANAGEMENT

230%

Increase in organic traffic

5

Pieces of PR coverage in UK broadsheet media

5,402

Total reach of Facebook video campaign in 15 days

The Brief

  • Allon Barsam launched a new website designed to attract patients to his clinic and reassure them about laser vision treatments.
  • It needed a results-driven campaign aimed at increasing conversions, meaning an increase in the number of patients booking appointments rather than  just viewing the page with no further action.
  • This resulted in our national award-winning campaign, as recognised by the UK Search Awards 2018.

Wagada's Solution

We took a strategic approach to increase traffic and drive user engagement.  Our healthcare marketing campaign encompassed a wide range of the digital marketing mix, including:

  • Carrying out a Technical SEO audit
  • Writing patient-friendly website content designed to offer information and guidance
  • Raising Allon’s profile by writing guest articles and securing PR coverage online and offline
  • Helping the Allon Barsam rank at number 1 for 10 important keywords, and appearing on the first page for 26 more.
  • Adding patient case studies to the site for a range of eye conditions and treatments
  • Setting up a system to manage Allon’s reviews on Trustpilot (98% “excellent”) and Google My Business (4.9 star rating)
  • Setting up a Facebook ‘Day in the Life’ campaign to make Allon a familiar and trusted face

Wagada's Solution

We took a strategic approach to increase traffic and drive user engagement.  Our healthcare marketing campaign encompassed a wide range of the digital marketing mix, including:

  • Carrying out a Technical SEO audit
  • Writing patient-friendly website content designed to offer information and guidance
  • Raising Allon’s profile by writing guest articles and securing PR coverage online and offline
  • Helping the Allon Barsam rank at number 1 for 10 important keywords, and appearing on the first page for 26 more.
  • Adding patient case studies to the site for a range of eye conditions and treatments
  • Setting up a system to manage Allon’s reviews on Trustpilot (98% “excellent”) and Google My Business (4.9 star rating)
  • Setting up a Facebook ‘Day in the Life’ campaign to make Allon a familiar and trusted face

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The Results

After our campaign won Best Use of Search in the Health industry at the UK Search Awards, we helped Allon to drive success and get more business through his website:

• Organic search traffic increased by 230% in the first year.
• Allon’s website ranked at number 1 for 10 highly competitive keywords
• We achieved 5 pieces of PR coverage in the UK broadsheet media and industry press.
• Patient reviews grew on Google My Business (average 4.9 star rating) and Trustpilot reviews averaged 98% excellent ratings.
• Our Facebook ‘Day in the Life’ campaign achieved a total reach of 5,402 over 15 days.

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