CASE STUDY

ESF UK

SOCIAL MEDIA | SEO | MARKETING STRATEGY

340%

Increase in keyword rankings

293%

Increase in average likes per Instagram post

83.33%

Increase in traffic from Instagram

The Brief

  • Wagada were asked to assist with the marketing of ESF UK, in order to help drive sales
  • Increase rankings of identified keywords
  • Develop a strong social media presence across all platforms

Wagada's Solution

  • Wagada provide strategic marketing advice and recommendations for future marketing plans, including a fully integrated SEO strategy.
  • As part of our social media strategy post engaging content on Instagram, Facebook and Twitter focusing on all aspects of skiing. We want to show the experience people can have whilst learning to ski with ESF so not only activities and lessons posted but content that portrays the lifestyle, food and drink and time off of the slopes.
  • We portray the warm personalities of instructors across the channels, to better represent the fun, friendly and exciting lessons skiers can experience.
  • Wagada have created a loyal community who are interested in all things skiing. From aesthetically pleasing imagery from the slopes, to sharing interests in ski holidays and activities off t the slopes.
  • After realising that a Facebook page was not adhering to the Facebook algorithm, we decided to take action and set up a new Facebook page. We have now seen first hand higher engagement levels per post and are organically growing the page with every post.

Wagada's Solution

  • Wagada provide strategic marketing advice and recommendations for future marketing plans, including a fully integrated SEO strategy.
  • As part of our social media strategy post engaging content on Instagram, Facebook and Twitter focusing on all aspects of skiing. We want to show the experience people can have whilst learning to ski with ESF so not only activities and lessons posted but content that portrays the lifestyle, food and drink and time off of the slopes.
  • We portray the warm personalities of instructors across the channels, to better represent the fun, friendly and exciting lessons skiers can experience.
  • Wagada have created a loyal community who are interested in all things skiing. From aesthetically pleasing imagery from the slopes, to sharing interests in ski holidays and activities off t the slopes.
  • After realising that a Facebook page was not adhering to the Facebook algorithm, we decided to take action and set up a new Facebook page. We have now seen first hand higher engagement levels per post and are organically growing the page with every post.

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The Results

  • 45.5% increase in visibility
  • 52 keywords ranking in the top three positions on Google – there weren’t any keywords ranking in these positions before we started working with ESF
  • 112 keywords ranking in top 10 – this is an increase of 102
  • 105% increase in followers on Instagram
  • 202% increase in reach per posts on Instagram
  • 293% increase in average likes per post on Instagram
  • 340% increase in reach on Facebook
  • 95% increase in average likes per photo on Facebook
  • 62,766% increase in followers on Twitter

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