CASE STUDY

Green Modular

SEO | PR | SOCIAL MEDIA | BLOGS | GDPR | WEBSITE COPYWRITING | CONTENT CREATION | LINK BUILDING | MARKETING STRATEGY

425%

Increase in keyword rankings

648%

Increase in search traffic

The Brief

  • Since Wagada started working for Green Modular back in 2013, the business has changed dramatically, as has Wagada’s remit.
  • We have worked closely with Green Modular to understand priorities and budgets, agree objectives and review results.

Wagada's Solution

  • Keyword research identified best keywords for Green Modular’s market and offering.
  • Web pages were analysed and existing content optimised so that Green Modular would start ranking for the relevant key search terms.
  • Wagada also manage Green Modular’s social media campaigns ensuring engagement with Green Modular’s audience.
  • Outreach work ensures we have authoritative backlinks to the Green Modular website.
  • We identified Independent Schools Magazine as the most authoritative magazine for the sector. We then wrote an article and ran a full page advert, to raise their profile and to widen their appeal to the independent school sector.
  • Wagada manage three to four direct mail campaigns a year for Green Modular. This campaign has been so successful, they have been temporarily halted to allow the client’s sales team to catch up with all the sales enquiries!
  • Wagada have developed a content marketing strategy to produce case studies, videos, testimonials and whitepapers. Wagada handled content creation and photography as well as managing the design process from start to finish.
  • Wagada also supported them with brand development, defining new benefit-led strap lines that really captured the essence of the product and brand promise. We then refreshed all of their sales collateral, using the new benefit-led strap lines.
  • Blogging is another key work area for Green Modular. Having identified key industry terms, phrases and keywords, as well as current news and industry trends, Wagada built up a strong body of blog content that was optimised to support SEO, increase footfall to the site and enable Green Modular to be seen as a reputable, trustworthy and authoritative company.

Wagada's Solution

  • Keyword research identified best keywords for Green Modular’s market and offering.
  • Web pages were analysed and existing content optimised so that Green Modular would start ranking for the relevant key search terms.
  • Wagada also manage Green Modular’s social media campaigns ensuring engagement with Green Modular’s audience.
  • Outreach work ensures we have authoritative backlinks to the Green Modular website.
  • We identified Independent Schools Magazine as the most authoritative magazine for the sector. We then wrote an article and ran a full page advert, to raise their profile and to widen their appeal to the independent school sector.
  • Wagada manage three to four direct mail campaigns a year for Green Modular. This campaign has been so successful, they have been temporarily halted to allow the client’s sales team to catch up with all the sales enquiries!
  • Wagada have developed a content marketing strategy to produce case studies, videos, testimonials and whitepapers. Wagada handled content creation and photography as well as managing the design process from start to finish.
  • Wagada also supported them with brand development, defining new benefit-led strap lines that really captured the essence of the product and brand promise. We then refreshed all of their sales collateral, using the new benefit-led strap lines.
  • Blogging is another key work area for Green Modular. Having identified key industry terms, phrases and keywords, as well as current news and industry trends, Wagada built up a strong body of blog content that was optimised to support SEO, increase footfall to the site and enable Green Modular to be seen as a reputable, trustworthy and authoritative company.

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The Results

  • 425% increase in number of ranking keywords
  • 648% increase in organic search visits
  • Effective direct mail campaigns, so much so that we had to halt this so the sales team could catch up with enquiries.

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