CASE STUDY

Green Modular

SEO | PR | SOCIAL MEDIA | BLOGS | GDPR | WEBSITE COPYWRITING | CONTENT CREATION | LINK BUILDING | MARKETING STRATEGY

425%

Increase in keyword rankings

648%

Increase in search traffic

Wagada have been working with us to deliver SEO support since we first commissioned them in 2013. Their strategic, proactive approach and in-depth digital expertise has transformed the on-line presence of our brand portfolio. The team are now supporting us with both on and off line marketing projects working with Kew Marketing. They have been project managing our content marketing plans to ensure cohesive engaging comms from social to print and events. They are results focussed, deliver an excellent service and I’d be happy to recommend them

Craig Riley, Director, Green Modular

The Brief

  • Since Wagada started working for Green Modular back in 2013, the business has changed dramatically, as has Wagada’s remit.
  • We have worked closely with Green Modular to understand priorities and budgets, agree objectives and review results.

Wagada's Solution

  • Keyword research identified best keywords for Green Modular’s market and offering.
  • Web pages were analysed and existing content optimised so that Green Modular would start ranking for the relevant key search terms.
  • Wagada also manage Green Modular’s social media campaigns ensuring engagement with Green Modular’s audience.
  • Outreach work ensures we have authoritative backlinks to the Green Modular website.
  • We identified Independent Schools Magazine as the most authoritative magazine for the sector. We then wrote an article and ran a full page advert, to raise their profile and to widen their appeal to the independent school sector.
  • Wagada manage three to four direct mail campaigns a year for Green Modular. This campaign has been so successful, they have been temporarily halted to allow the client’s sales team to catch up with all the sales enquiries!
  • Wagada have developed a content marketing strategy to produce case studies, videos, testimonials and whitepapers. Wagada handled content creation and photography as well as managing the design process from start to finish.
  • Wagada also supported them with brand development, defining new benefit-led strap lines that really captured the essence of the product and brand promise. We then refreshed all of their sales collateral, using the new benefit-led strap lines.
  • Blogging is another key work area for Green Modular. Having identified key industry terms, phrases and keywords, as well as current news and industry trends, Wagada built up a strong body of blog content that was optimised to support SEO, increase footfall to the site and enable Green Modular to be seen as a reputable, trustworthy and authoritative company.

Wagada's Solution

  • Keyword research identified best keywords for Green Modular’s market and offering.
  • Web pages were analysed and existing content optimised so that Green Modular would start ranking for the relevant key search terms.
  • Wagada also manage Green Modular’s social media campaigns ensuring engagement with Green Modular’s audience.
  • Outreach work ensures we have authoritative backlinks to the Green Modular website.
  • We identified Independent Schools Magazine as the most authoritative magazine for the sector. We then wrote an article and ran a full page advert, to raise their profile and to widen their appeal to the independent school sector.
  • Wagada manage three to four direct mail campaigns a year for Green Modular. This campaign has been so successful, they have been temporarily halted to allow the client’s sales team to catch up with all the sales enquiries!
  • Wagada have developed a content marketing strategy to produce case studies, videos, testimonials and whitepapers. Wagada handled content creation and photography as well as managing the design process from start to finish.
  • Wagada also supported them with brand development, defining new benefit-led strap lines that really captured the essence of the product and brand promise. We then refreshed all of their sales collateral, using the new benefit-led strap lines.
  • Blogging is another key work area for Green Modular. Having identified key industry terms, phrases and keywords, as well as current news and industry trends, Wagada built up a strong body of blog content that was optimised to support SEO, increase footfall to the site and enable Green Modular to be seen as a reputable, trustworthy and authoritative company.

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The Results

  • 425% increase in number of ranking keywords
  • 648% increase in organic search visits
  • Effective direct mail campaigns, so much so that we had to halt this so the sales team could catch up with enquiries.

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