CASE STUDY

Harpenden Physio

PR

Increase in keyword rankings

Wagada supported us on the press and social media launch of our new Mummy MOT service. We were pleased with the results in the local press and the advice we received on how to spread our message further through social media channels.

Scott Goodson, Harpenden Physiotherapy

The Brief

In December 2017, Harpenden Physiotherapy, a private physiotherapy practice, confirmed they were to expand their service offering, with the launch of a Mummy MOT service, to be headed up by Clare Johnston, an approved Mummy MOT practitioner, and their in-house women’s health physiotherapist.

A Mummy MOT offers women a detailed postnatal physiotherapy assessment recommended to help new mums address any physiological issues since giving birth and help them get back to peak health and fitness. Our experience in medical marketing meant we were able to produce outstanding results.

Wagada's Solution

  • Wagada worked with Harpenden Physiotherapy to write and agree a press release to announce that they had become an accredited Mummy MOT practice, building upon the women’s health work service that the practice already offered to their clients.
  • We pulled together a list of interested media outlets, across Hertfordshire, Bedfordshire, the South East, and covering the Leisure and Women’s Health titles, to send the press release to.
  • We contacted a number of publications to find out what interest there was in the story and undertook several conversations with publications and relevant websites, such as Mum’s Guide to Harpenden to update the information, so that it included information about the new service.

Wagada's Solution

  • Wagada worked with Harpenden Physiotherapy to write and agree a press release to announce that they had become an accredited Mummy MOT practice, building upon the women’s health work service that the practice already offered to their clients.
  • We pulled together a list of interested media outlets, across Hertfordshire, Bedfordshire, the South East, and covering the Leisure and Women’s Health titles, to send the press release to.
  • We contacted a number of publications to find out what interest there was in the story and undertook several conversations with publications and relevant websites, such as Mum’s Guide to Harpenden to update the information, so that it included information about the new service.

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The Results

  • Secured coverage in several local publications, including a full page in Living magazine (Hertfordshire), the March issue of Hertfordshire Life, as well as Families Bedfordshire magazine.
  • Advised on a number of specific Facebook pages that it would be useful for Harpenden Physiotherapy to post on within the specific geographical area.
  • Provided support for social media for several weeks, to promote the launch of the service.

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