CASE STUDY

The Victorian Emporium

SEO | CONTENT CREATION | SOCIAL MEDIA | PR

417%

Increase in website traffic

4.72

Average increase in Instagram followers per post

The Victorian Emporium is an online shop which … relies solely on the online marketing carried out in partnership with Wagada. The Victorian Emporium has gone from strength to strength in terms of website traffic and conversion into turnover. They have been a fantastic partner for us for the last 6 years.

Emma Page, Owner, Victorian Emporium

The Brief

Back in 2012, the Victorian Emporium approached us for help to increase their web traffic and online sales. Limited funds were available for SEO, so we had to get creative in order to maximise performance on a budget.

Social media became another area of focus in increase brand awareness and increase traffic to the website.

Wagada's Solution

  • First, we fixed some technical issues on the site, getting rid of duplicate content and improving site structure.
  • We took a look at the bigger picture. What were the questions people were asking about Victorian property restoration, and how could the Victorian Emporium solve their problems? After a little research, we began a content creation campaign designed to establish the website as a go-to hub of information for everything related to Victorian home refurbishment.
  • As well as creating content for the Victorian Emporium website, our online PR team built up awareness and gained authority for the site with media coverage from national and local newspapers, trade press, and estate agent websites.
  • We set up an Instagram account for the Victorian Emporium, creating a community for those interested in Victorian properties and interior design. Using researched hashtags we were able to directly target an audience to maximise engagement.

Wagada's Solution

  • First, we fixed some technical issues on the site, getting rid of duplicate content and improving site structure.
  • We took a look at the bigger picture. What were the questions people were asking about Victorian property restoration, and how could the Victorian Emporium solve their problems? After a little research, we began a content creation campaign designed to establish the website as a go-to hub of information for everything related to Victorian home refurbishment.
  • As well as creating content for the Victorian Emporium website, our online PR team built up awareness and gained authority for the site with media coverage from national and local newspapers, trade press, and estate agent websites.
  • We set up an Instagram account for the Victorian Emporium, creating a community for those interested in Victorian properties and interior design. Using researched hashtags we were able to directly target an audience to maximise engagement.

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The Results

  • Web traffic to the Victorian Emporium website between September 2017 to August 2018 saw a whopping percentage change of 417% compared to the same period in 2012-2013
  • An average of 4.73 followers gained per post on Instagram
  • Wagada secured a PR opportunity for a top magazine – Emma Page, co-owner, The Victorian Emporium, recently contributed an article to the July 2019 edition of Group Travel World called Mists of Time, looking at haunted castles and restoring old properties.

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