CASE STUDY

THOMPSON St Albans

SOCIAL MEDIA | BLOGS

13.42%

Increase in keyword rankings

22.73%

Facebook campaign visits led directly to 'book a table'

One thing we have learned is that choosing the right strategic partners to work with is vitally important to productivity, efficiency and maximising results. Wagada are our chosen partner for social media, blogging, content and SEO. They provide advice on how we can promote our brand and guidance on events in St Albans. We look forward to showing how we can deliver a special and affordable experience to suit everyone as a result of the great work Wagada do for us.

Marianne Gearing, Director of Marketing, Sales & Operations, THOMPSON St Albans

The Brief

With competition from other high-level restaurants in the area, as well as new entrants to the market, THOMPSON St Albans always need to do more to generate bookings and create brand awareness about their fantastic restaurant.

Wagada's Solution

  • To build awareness in the community – we helped them associate themselves with a well-publicised local event, the St Albans Food and Drink Festival 2018
  • By linking the THOMPSON St Albans name with the event, we raised the profile of the restaurant, built engagement with followers, and joined the conversation with influential social media posters like St Albans Council and Radio Verulam.
  • We set to work showcasing THOMPSON St Albans’ outstanding food and drink with professional food photography.
  • We posted pictures of the chefs at work and used the tone of voice of our posts to let Phil’s (Head Chef) character and personality shine through.

Wagada's Solution

  • To build awareness in the community – we helped them associate themselves with a well-publicised local event, the St Albans Food and Drink Festival 2018
  • By linking the THOMPSON St Albans name with the event, we raised the profile of the restaurant, built engagement with followers, and joined the conversation with influential social media posters like St Albans Council and Radio Verulam.
  • We set to work showcasing THOMPSON St Albans’ outstanding food and drink with professional food photography.
  • We posted pictures of the chefs at work and used the tone of voice of our posts to let Phil’s (Head Chef) character and personality shine through.

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The Results

  • Very high engagement. Our social media campaign was very effective at persuading followers to take action, with engagement rates reaching 13.42%.
  • One specific campaign saw a 2268% increase in Facebook likes and reactions
  • Raised profile. Our campaign hashtag caught the attention of the St Albans Food and Drink Festival, who shared the THOMPSON St Albans post on their Facebook page.
  • Increased website traffic. Our Facebook campaign prompted 85 visits to the website, of which 15 (22.73%) ended up on the “book a table” landing page.

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