CASE STUDY

Toad Hall Nursery Group

SEO | SOCIAL MEDIA | PR | BLOGS | CONTENT CREATION

256%

Increase in number of ranking keywords

We loved their very personal touch – spending time getting to know our business and engaging with what we do. Our rankings have improved dramatically and their work has put us as the top website. Our website has become very vibrant and Wagada are always making suggestions to improve it. I would highly recommend them for their personal approach and their ability to listen to clients and review what they are doing to achieve their excellent results.

Ruth Pimentel, Chief Executive, Toad Hall Nursery Group

The Brief

Initially we taken on board to work purely on their SEO, and subsequently took on their marketing activities back in May 2015, with the goal to:

  • Get Toad Hall to start ranking for relevant searched terms
  • Increase brand awareness
  • Improve social media engagement

Wagada's Solution

  • Keyword research to identify the best keywords for Toad Hall’s market and offering, and optimised their existing web content so that Toad Hall would start ranking for the relevant key search terms.
  • Created quality content, ensuring that Toad Hall’s website was frequently updated with fresh content.
  • Managed Toad Hall’s social media campaigns, ensuring engagement to a target audience.
  • Outreach – articles have featured in such press as QA Nursery Education Magazine about the ‘Benefits of Men in Early Years Childcare’ and Teach Early Years with ‘Men in childcare’.
  • We also had success with prominent dad bloggers such as DadblogUK.com  and secured editorial on a variety of nutrition web sites.
  • Blog content was created to highlight industry trends, give advise and support SEO.
  • Advertising, with the aim to increase enquires from prospective parents. Wagada created editorial and local press adverts to promote individual nurseries, as well as flyers and posters.
  • Collateral creation, focusing on creating monthly newsletters for all 13 nurseries.

Wagada's Solution

  • Keyword research to identify the best keywords for Toad Hall’s market and offering, and optimised their existing web content so that Toad Hall would start ranking for the relevant key search terms.
  • Created quality content, ensuring that Toad Hall’s website was frequently updated with fresh content.
  • Managed Toad Hall’s social media campaigns, ensuring engagement to a target audience.
  • Outreach – articles have featured in such press as QA Nursery Education Magazine about the ‘Benefits of Men in Early Years Childcare’ and Teach Early Years with ‘Men in childcare’.
  • We also had success with prominent dad bloggers such as DadblogUK.com  and secured editorial on a variety of nutrition web sites.
  • Blog content was created to highlight industry trends, give advise and support SEO.
  • Advertising, with the aim to increase enquires from prospective parents. Wagada created editorial and local press adverts to promote individual nurseries, as well as flyers and posters.
  • Collateral creation, focusing on creating monthly newsletters for all 13 nurseries.

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The Results

Since Wagada started working for Toad Hall back in May 2015, we have worked closely to understand priorities and budgets, agree objectives and review results.

  • 256% increase in number of ranking keywords
  • Increased engagement on social media
  • Increased brand awareness

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