CASE STUDY

Your Life

SEO | BLOGS | LINK BUILDING

12

Keywords on page 1

29%

Increase in organic traffic

34%

Increase in number of new users engaging with the site

The Brief

  • Your Life had already successfully built up a high domain authority website with a strong backlink profile. However, online awareness of the whole campaign and strong search engine results pages were lacking.
  • We sought to make the most of the existing web pages as well as produce new SEO-friendly content that would boost search ranking results and their online profile.
  • The campaign had to attract and engage a wide audience, including students, schools, parents and businesses.
  • The most vital aspect was to attract teenagers making their A-Level and post-16 education choices, with content that was both of engaging and interesting. It also needed to be relevant to STEM subjects and the education sector.
  • Wagada needed to identify and create new pages that would these attract students.

Wagada's Solution

  • Wagada carried out a thorough assessment of site content and site structure, to identify areas of opportunity for content, to understand the user journey and to inform keyword strategy.
  • Keyword research was carried out to identify SEO long tail and niche phrases that would connect the content to a real teenage audience.
  • Wagada were then able to optimise existing blogs and make them relevant to the target audience.
  • We also built links for relevant online publications to boost the authority of these landing pages.
  • The addition of new landing pages optimised for relevant key terms produced superb results and these keywords went straight to page 1. The pages brought to life the issues at the heart of the campaign.
  • By focusing on why students should study STEM subjects when making A-level choices, the content provided the relevance to key terms that Your Life needed to achieve search engine success and become discoverable to a much wider audience.

Wagada's Solution

  • Wagada carried out a thorough assessment of site content and site structure, to identify areas of opportunity for content, to understand the user journey and to inform keyword strategy.
  • Keyword research was carried out to identify SEO long tail and niche phrases that would connect the content to a real teenage audience.
  • Wagada were then able to optimise existing blogs and make them relevant to the target audience.
  • We also built links for relevant online publications to boost the authority of these landing pages.
  • The addition of new landing pages optimised for relevant key terms produced superb results and these keywords went straight to page 1. The pages brought to life the issues at the heart of the campaign.
  • By focusing on why students should study STEM subjects when making A-level choices, the content provided the relevance to key terms that Your Life needed to achieve search engine success and become discoverable to a much wider audience.

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The Results

  • 12 keywords ranking on page one of Google
  • 29% increase in traffic from organic search
  • 34% increase in the number of new users engaging with the site

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