Content Marketing

Daniel
Digital Marketing Executive

Content marketing is an essential element in any digital marketing strategy. It can enable you to attract visitors to your site in the first place.

Sharing fresh, informative, well-crafted content is a great way to boost website traffic. It can also support your SEO, social media and email marketing. However you choose to share it, once your content has got visitors to your website, you also need to keep them there.

Wagada can help make your website more engaging, to stop people from leaving once they’ve arrived and to encourage them to return, to convert to a customer and to keep coming back.

Why Content Marketing is Important

Content marketing is more than just churning out endless blogs. It’s about filling the gaps in your audience’s knowledge, about giving them the information that they are looking for, about answering those questions they often turn to Google for.

Whether it’s infographics, images, how to guides, business leader profiles, case studies, product launch articles, video content, white papers, interactive diagrams, long information articles… These are all great examples of content marketing designed to engage your audience.

Use it as Link Bait

Link bait? No, it’s not some strange fishing term, but it’s a great way to boost your SEO. Make your content interesting, valuable and unique and other websites will link to it.

Obviously you’ve got to make people aware of it first, and that’s where your digital marketing comes in. Reach out to people who you think might link to you, to let them know about your articles. If it’s good enough, it will generate links.

Start Your Content Marketing Campaign with Some Keyword Research

Find out what your customers are searching for on Google in your field. What are the questions they are asking or the products they want to know more about? Keyword research gives you the recipe for content marketing success. If you can tailor your content around key search terms, you are instantly meeting the needs of your audience.

Wagada also encourages you to make use of long-tail keywords. These are the longer and more specific search terms that people search for less often, but are much easier to rank for. They also represent 70% of all searches.

Build a Community Through your Content

Content marketing is one way to engage your audience and from there you can start to create a community around your brand. A community can weather-proof your brand against changes in Google’s algorithm.

The need for communities reflects the changes in SEO in the past few years. You can no longer get by with link building alone. SEO cannot be dealt with in an isolated way, separate to your other marketing efforts.

Wagada has a great deal of experience in identifying strong keywords and longtail phrases to develop your content marketing strategy.

Search engine optimisation techniques allow us to make sure that your target audience is drawn to your articles. Let us develop your content, and your audience will build your brand.

Daniel

Digital Marketing Executive

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