Content marketing is an essential element in any digital marketing strategy. It can enable you to attract visitors to your site in the first place.
Sharing fresh, informative, well-crafted content is a great way to boost website traffic. It can also support your SEO, social media and email marketing. However you choose to share it, once your content has got visitors to your website, you also need to keep them there.
Wagada can help make your website more engaging, to stop people from leaving once they’ve arrived and to encourage them to return, to convert to a customer and to keep coming back.
it engages your target audience
it reduces your bounce rate
it can attract customers using long-tail keyword phrases
it keeps people on your website for longer
it encourages them to come back
it creates a community
it builds your brand
Content marketing is more than just churning out endless blogs. It’s about filling the gaps in your audience’s knowledge, about giving them the information that they are looking for, about answering those questions they often turn to Google for.
Whether it’s infographics, images, how to guides, business leader profiles, case studies, product launch articles, video content, white papers, interactive diagrams, long information articles… These are all great examples of content marketing designed to engage your audience.
Link bait? No, it’s not some strange fishing term, but it’s a great way to boost your SEO. Make your content interesting, valuable and unique and other websites will link to it.
Obviously you’ve got to make people aware of it first, and that’s where your digital marketing comes in. Reach out to people who you think might link to you, to let them know about your articles. If it’s good enough, it will generate links.
Find out what your customers are searching for on Google in your field. What are the questions they are asking or the products they want to know more about? Keyword research gives you the recipe for content marketing success. If you can tailor your content around key search terms, you are instantly meeting the needs of your audience.
Wagada also encourages you to make use of long-tail keywords. These are the longer and more specific search terms that people search for less often, but are much easier to rank for. They also represent 70% of all searches.
Content marketing is one way to engage your audience and from there you can start to create a community around your brand. A community can weather-proof your brand against changes in Google’s algorithm.
The need for communities reflects the changes in SEO in the past few years. You can no longer get by with link building alone. SEO cannot be dealt with in an isolated way, separate to your other marketing efforts.
Wagada has a great deal of experience in identifying strong keywords and longtail phrases to develop your content marketing strategy.
Search engine optimisation techniques allow us to make sure that your target audience is drawn to your articles. Let us develop your content, and your audience will build your brand.
Guest blog written by Jo Hailey, Striking Places. Striking Places...
"I have been really pleased with what Wagada have done on my website - we now rank on page 1 of Google on top of which I am very impressed with their knowledge and customer service. Thank you for waking up our website!"
"I highly recommend Wagada. They have always provided an honest and detailed service which has helped us grow our business through digital marketing... they're also lovely people!"
Mr Allon Barsam MB BS MA FRCOphth
"Very impressed with everything they have done for us, not only thorough and professional, but extremely helpful and approachable."
Rob Davis, Skills4Stem
"Extremely professional and talented team. Always offer strong, worthy advice and deliver on time. A superb company to work with."
Mark Neville, ESF
"I've been working with Wagada for a year and I'm seeing a progressive increase in traffic to my website as well as extra business enquiries. The team are very informative and work collaboratively."
Phil, Entertainment Effects
"I love working with Cheryl and her team. They really understand my product and how a small business works. We have a good partnership and work well together."