The General Data Protection Regulations are now law, but what does GDPR mean for your business? Audit your data handling to ensure you future-proof your marketing activity with advice from Wagada’s marketing specialists.
If you’re unsure where you stand with GDPR, the experts at Wagada can audit your business to check that everything’s above board. We have developed a range of tools to help you ensure compliance with GDPR. Here are some of the practices that used to be common, but now won’t work under GDPR.
Once you’ve got the all-clear, it’s time to think strategically about your future compliance. We’ll help you plan a GDPR policy that ensures full compliance while enabling you to get the most out of your marketing data, so that you can:
State clearly to the customer exactly what they are giving their consent to
Ensure that specific consent is given for different marketing channels or brands within a business
Review marketing consent on an ongoing basis
Let customers know how they can withdraw their consent and act on this withdrawal in an efficient and timely manner.
It’s important to make sure that all decision-makers and senior management within your business are on the same page, and that they understand how important it is to comply.
Download our white paper here: White Paper on GDPR Compliance.
Guest blog written by Jo Hailey, Striking Places. Striking Places...
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