Google Ads, also known as Pay Per Click or PPC, is a digital marketing service provided by Wagada to kickstart your advertising plan! Google Ads will raise awareness for your product or service, whether it be seasonal, short-term or long-term.
Our team of dedicated Google Ads specialists are equipped to push your sales message directly to your audience who are willing and waiting to purchase. So, if you’re looking to boost your online sales, traffic and rankings, Google Ads may just what your business is looking for.
As a certified Google Partner, we can share with you our experience and the additional support provided by our Google account managers.
At Wagada, we will work closely with you to establish the most powerful keywords for your products and services, taking into account the all-important intent of the user. When you are paying per click, we want every click to count! So, if your budget is limited, we will focus our attention on the audience who is ready to purchase.
If we have enough budget, we can also target an audience at the beginning of the sales journey.
We have a strong track record in conversion rate optimisation so we know how important the landing page is: for the quality score, but also to get the conversion at the end. We test out different landing page designs and ad copy to find out what works best.
We work to get the highest quality score for the ads. We have a team of copywriters who know all about the need for convincing and relevant ad copy.
A high-quality score means:
Your ads are shown more often
Your ads are shown at a higher position
You pay less for the clicks
Therefore, it is well worth the investment.
We are constantly testing: the ads, the keywords and the budgets – and questioning what is happening to get the maximum results for our clients.
As a Certified Google Partner, we get the best support from Google, with a dedicated account manager. This also means that you can feel reassured that we follow Google’s guidelines and best practices.
Our dedicated Ads Managers are fully certified. This is a rapidly changing space, so we need to ensure that we keep on top of the changes in the field. They work across a wide spectrum of projects, keeping their knowledge very fresh. They are also regularly tested to ensure they reach the required standards set by Google to achieve Certified Ads Manager status.
We keep your goals at the forefront of everything that we do and monitor the campaigns on a monthly basis to ensure that your budget is being used in the most efficient way.
Ads is an excellent tool to disseminate information quickly, so new products are easy to push forward.
Get in touch with us if you would like to know how Wagada can help you achieve the most from your Ads campaigns.
When we talk about optimising your website for the search...