Work with Wagada to enhance your online offering, reach a wider audience and boost your conversions.
A whopping 74% of current online traffic is made up of video content (think about it: that’s almost three-quarters of all internet visits!) It seems we’ve moved a long way from the days of dodgy dial-up connections; now video on the web has evolved from a flashy gimmick to an online essential.
With the right planning and production, video marketing can achieve big things for your business. This versatile and accessible medium is a tool that can effectively drive traffic, boost sales or help you gain a wider audience.
Video content can help you:
Get more visits to your website
Increase sales or conversions for a particular product or service, using client testimonials and other strategies
Generate return visits to your website and repeat purchases
Grow your social media followers
Build a more transparent relationship with your audience
Tell a story
Each of these aims is easily achievable with the right mix of strategic nous, creative energy and professional production values.
At Wagada, we’ll work with you to gain an understanding of how video content could enhance your online offering and translate into business gains. Then we’ll use our video production expertise to make it happen. While we can’t guarantee you’ll have a viral hit on your hands, we will make sure your video works hard to meet your goals and provide an ample return on investment.
When you meet with our team at Wagada, we’ll sit down with you to discuss your objectives. First and foremost, is video the best way to achieve your goals? While it’s likely to provide a great ROI, it can be a time-consuming project, so we’ll assess your unique business needs to help you decide what’s right for you.
Once that’s agreed, we will dig deeper into your business requirements to find out:
How and where will the video be used?
What are the timeframes for video production?
Will it feature graphics and animations, or real people?
What is your overarching message / USP?
What is your budget?
We can project manage your entire video production, either working with your chosen video production company or using our own local Hertfordshire video production partner.
Once we understand all of these factors, we produce a project plan and timeline.
If you’re an amazing accountant or a dab hand at decorating, video production might not be part of your skillset. Don’t worry, you can still use video to showcase your business. We’ll take care of it all.
In a typical video production project we’ll:
Agree on your video’s content, including script, flow, content, audio and graphics
Agree filming day(s) with all those involved
Complete the editing process and prepare a first draft
Get your feedback and incorporate any changes you want to make
When you’re happy - upload and share your video and get everyone talking about it
At Wagada, metrics are our middle name – so you won’t be in any doubt as to how hard your video has worked for you. We’ll help you to track the effectiveness of your video with solid statistics to show the difference it has made. We’ll also measure its success against other, previous campaigns.
When we talk about optimising your website for the search...