As the world of online marketing has grown and social media has expanded, you may have noticed the term ‘digital marketing agency’ cropping up on a regular basis. And, if you run a small business, you might have wondered exactly how a digital agency could support your company and help it to achieve your marketing aims.
At WagadaHQ, we are Hertfordshire’s Digital Marketing People. We pride ourselves on being one of the fastest growing digital agencies in Hertfordshire and our expertise in this field has been recognised by a number of high profile awards including the Mum and Working Awards, the Best Business Women Awards and the St Albans Chamber of Commerce Community Business Awards. However we know that many small business owners are not always clear on what digital marketing agencies do and the benefits they can bring to a business. So we’ve put together this helpful guide to explain exactly what digital marketing agencies can offer and why they can be a vital support for your business strategy.
Optimising your website for the search engines should be a priority for all online businesses but if you don’t feel confident understanding the technical talk involved and don’t have the time to read up on the ever-changing industry of SEO, it can feel quite stressful. At Wagada the first thing we tell our customers is that we speak human. A good digital agency will help guide you through the wonderful world of Googlebots and site maps.
Search engine optimisation moves at a very fast pace and Google’s algorithms are constantly changing. This means that you need to be on top of the changes to keep your website ranking well. So it’s vital that you work with someone who is experienced and confident in website optimisation and who understands how it all works. The great thing about a digital agency is that they can provide different levels of SEO support as and when you need it – from help with your initial SEO strategy, to SEO training to managing your SEO on an ongoing basis.
AdWords is another aspect of digital marketing that can often be tough to master if you run a small business. AdWords is a great way to get your website showing in Google’s listings quickly and they are also ideal for short-term advertising campaigns. However, when you are paying for every click it’s vital that you get your campaign right! AdWords can be time consuming and confusing if you’re not sure what you’re doing and that’s where a digital agency is perfectly placed to step in and support. At Wagada we have dedicated, experienced and highly-trained Google AdWords managers who are fully certified by Google. This means that working with a digital agency like Wagada will enable you to run cost-effective campaigns that really get your website seen by your target audiences, and will provide you with the best returns for your advertising budget.
Social Media Strategy and Management
Many people enjoy using social media in their personal life but when it comes to using it for their business needs it’s often a whole different ballgame. Setting up a business page, creating and curating your page content and using Facebook or Twitter advertising can take up a lot of time. Often our clients find that they just don’t have the time to get the most out of their social media. A digital marketing agency can therefore be invaluable in giving you your time back and managing your social media channels for you. Whether it’s the day-to-day running of your account, creating a content calendar that meets your business needs, or putting together a social media advertising campaign, a digital agency can provide a high level of support for your business. And, if you like social media but just want to make it as effective as possible, a digital agency can provide training to both you and your team.
Copywriting and Content Marketing
Our clients often tell us that when it comes to their marketing material and online copy, they know exactly what they want to say – they just don’t know how to say it! That’s where great copywriting skills come in handy. Whether it’s for email newsletters, web copy or your company blog, a digital agency will have a team of experienced and trained writers to support your communication strategy. They will understand how to write effectively for your customer base and will be able to get your message across in an engaging and compelling way. Digital agencies understand the particular challenges of writing for online customers and are skilled at supporting your SEO strategy by fitting your chosen keywords and long tail keyword phrases into your text in a subtle and natural way.
A digital agency will also look at your website content as a whole to make sure that once customers have clicked on your website, they want to stay there. They will look at how well your content works for your potential customers and can help you understand how to use your content effectively to support your overall marketing strategy.
You can see that a digital agency can provide small businesses with vital marketing support and advice – whether you just need help with a short-term campaign or you want to outsource all of your business marketing on an ongoing basis. Running a small business is often a lonely job and it can make a difference to know that there’s a wealth of advice and support available which is just a phone call away. Many of our clients even tell us that their digital agency becomes an integral part of their ‘team’. So if you feel that a digital agency could help your small business, why not get in touch with us. We’ll be happy to talk in further detail about our services and how we can support you.