Author: Cheryl Luzet
The world of digital marketing is an immersive, ever-changing field, with rapid progression in its trends and technology. It’s important for your business to keep up with the times, to avoid your competitors racing ahead so we have explored some of the top digital marketing trends of 2019 for you to consider applying to your business.
Video marketing is one of the most important marketing trends to date. Video content is a great way to introduce new products to consumers and can be used via YouTube plus a variety of other social media platforms including Instagram, LinkedIn and Facebook. A particularly popular trend is the use of Live Video which is a great way to showcase ‘behind the scene’ footage of your brand and interviews with micro influencers
Remarkably, if your website incorporates video, it’s 53 times more likely to get a top spot in Google’s search results!
Another rising trend is the partnering up of businesses and micro influencers who have smaller yet highly engaged social media followings. Micro influencers are perfect for promoting your products; they’re deemed more relatable to consumers in comparison to our favourite celebrities. We can’t all look like a celeb when we wear the clothes they promote!!
Another way to stand out in 2019 is the use of user-generated content. Businesses are increasingly encouraging their consumers to produce their own content, particularly video content. User-generated content can range from basic blog comments and case studies on your website to companies such as GoPro filling their YouTube channel with user-generated videos. Whatever form is used, consumers say this type of advertising is extremely influential.
An additional marketing strategy is personalisation. Data such as consumer behaviour is now increasingly available to businesses and it is now easier than ever to access data on your consumers and tailor your content and advertising campaigns directly to them. Huge businesses such as Netflix have already taken advantage of this with the tailored experience of suggested film titles offered to viewers.
Statistics show that consumers are more likely to do business with you if you offer a personalised experience, with personalisation considered appealing for users. How could you provide your consumers with a personalised experience?
A further way to reach out to your consumers is through ephemeral content. This refers to short term content that vanishes just 24 hours after being posted, for example Instagram stories and Snapchat stories. This strategy makes great use of fear of missing out (FOMO!) and is effective in increasing your brand awareness, social media engagement and content volume without spamming your follower’s newsfeeds.
Specific to Instagram, a more recent feature is the use of ‘Highlights’. This enables select stories to stay on your profile and is perfect for special campaigns and promotions.
According to Techgrabyte, “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades”. One aspect of AI is the use of chatbots. There has been an increase in businesses using or planning to use chatbots as a method of 24-hour communication with their consumers on their website and social media. This provides an easy way for your consumers to reach out to you with all of their burning questions, as well as for fast basic customer service.
Finally, a growing trend is blogs, blogs and more blogs! Blogs are a great addition to a business’ website; they act as a ranking factor and companies that fuel their websites with up to date content such as regular blogging get more traffic and generate more leads. They’re also a great way to engage with your audiences and are a simple marketing strategy that you could put into practice today.
Digital marketing is evolving with the rise of advanced technology. To stay ahead of your competitors in the up and coming years, you’ll need to produce current, customised and creative content, with particular focus on visual and video content encapsulating some of the trends discussed above. Here at Wagada, we offer a range of digital marketing services. To find out how Wagada can help, get in touch!
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