Conversion Rate Optimisation (CRO) is a means of increasing the percentage of visitors to your website that convert into customers. Or, it can be more general, where we want the visitor to take a desired action on a webpage, such as a form submission, or a video view.
Looking at CRO will help you find out what makes your customers tick, understand how your customers interact with your website, and know what you should do to make web visitors press the buy button.
Our Conversion Rate Optimisation service helps you to improve the conversions on your site and make sure that it is as user-friendly as possible.
Our CRO experts will help you to understand why you aren’t getting the conversion rates that you expect and where there might be particular weaknesses on your web pages. We will then help you to fix the problems that you are having.
It is always fascinating to see how changing something small on a website can make a big difference. Is your ‘buy button’ completely visible? Is it the right colour? Do you have a strong call to action in the right place? We use a variety of techniques to identify the weak points on your website and where you can get more people to convert.
Ideally you need to get to know your audiences better, in order to design the site around their needs. We will help you to create web visitor personas so that you can plan your online offering around your customers, using the terminology that they expect and presenting them with the information they need in a way that appeals to them.
Every website is different so we work with you to find the best solution for your website. We will help you to improve the user experience on your site, as a customer-friendly site will not only increase conversion rates but also encourage clients to return.
There are several ways of doing this. We can help you to set up funnels in Google Analytics to determine where potential clients might be dropping off your site. Or alternately, you can take it a step further with a User Experience tool such as Crazy Egg.
By using the Crazy Egg tool, we can help you to visualise user activity by using heat maps. These heat maps provide you with a visual demonstration of which buttons on your web pages your clients are clicking, whereabouts on a page there is a greater or lesser degree of clicks. You can even see where clients click on the page even where there isn’t a button. This can help you find out where clients want more information, or where important information is not being seen by the visitor because it’s too small, too far down the page, or is not visually appealing.
Crazy Egg will also demonstrate to you the areas on your webpages that are not getting any clicks and can perhaps be removed, helping you to focus your attention on the successful parts.
In addition, you can also see how far visitors scroll down the page, which can demonstrate where they might be losing interest in your site. This can help you to optimise your content to keep visitors engaged.
Our UE experts will set up Crazy Egg on your site, go through the results with you so you can understand the reports that are generated, make recommendations based on what the tool shows, and implement any changes that are required on your site.
With our conversion rate optimisation service, Wagada will ensure that your site has good usability and converts the maximum number of visitors to clients.
Guest blog written by Rebecca Fennell, Cordon Bleu Chef turned food...
Passionate. Honest. Flexible. Human. Here at Wagada, we like to...
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