Wagada offers a specialised SEO copywriting service to set your website up and ready for the search engines.
Google looks at the words that appear on your website to determine what that page is about, in turn, ranking it for a relevant key search term. Search engines will also look at which sites are linking to yours to determine your ranking. So, if lots of people are engaging with your content, Google takes that as a sign of quality and increases your ranking.
Create content that’s interesting, in-line with your brand, and that will keep your website readers engaged. Search engines will crawl your website looking for good quality content that is detailed and well-written, where articles are of an appropriate length and have headings and sub-headings. And of course, they should be grammatically sound and have no typos.
Wagada can create such content that will work well for your business. It’s also important to develop current and timely content. At Wagada we’ll be sure to keep your content fresh.
Wagada offer keyword research to make sure that you are targeting the right keywords that your customers are searching for.
User engagement and experience is an important factor in the success of any web page. Search engines look at the average amount of time spent on a page, and how many visitors bounced from the page. Returning visitors to your site are also important. So, Wagada work hard to create rich, interesting and engaging content.
Don’t be tempted to repeat your keywords so often that the content becomes unreadable. Your customers will vote their displeasure with a clickety click, off to another website.
Great copy gives your customers faith in your brand and engages their attention, keeping them on your site long enough that you can persuade them to buy.
Our SEO copywriting service involves looking at your competitors’ websites to see what content strategies they are using. Our aim will then be to produce content that is more original and useful than your competitors.
Possible sources of additional content to get your website noticed could be:
Opinion pieces on topics related to your industry
An analysis or an explanation of a certain topic
Short documents that educate your audience on industry trends or challenges
Either product or industry related
A presentation by an expert in the field
We also offer a website copywriting service which takes into account the principles of search engine optimisation.
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