Google Analytics is one of the most widely-used and helpful tools for anyone who wants to make the most of their online presence, providing valuable statistics and insights into how visitors arrive at and use your site.
Our easy-to-understand Google Analytics training will teach you everything you need to know to start exploiting its powerful features.
Google Analytics helps you build a picture of how people land on your website and what they do when they get there. It can tell you how many visitors you are attracting, whether they’re new or returning customers, and how they found you. Did they click through from your social media channels, from affiliate or pay-per-click marketing, or via another route? Did they find you via organic search on a search engine, and if so, what search term did they use? Did their visit turn into a sale, or a form submission? All of this information is invaluable in evaluating the effectiveness of the different strands of your digital marketing strategy.
Google Analytics’ Flow Visualisation and In-Page Analytics help you understand the route that visitors take around your site, so you can identify which pages are working for you and which may be proving less attractive. Want to find out how effective your latest promotion is? Real-time reporting puts all the vital statistics at your fingertips, helping you understand which marketing investments are paying off and which need to work harder or be stopped.
Google Analytics tells you all you need to know about your website’s traffic and its sources. It’s an essential tool when it comes to reviewing and maximising your website’s performance.
Our Google Analytics training helps you identify your Key Performance Indicators and create your own personalised dashboard so that you can get the information that’s important to you at the touch of a button. We’ll teach you how to analyse this data and use it to make your website as user-friendly as possible, identifying where you might be losing potential customers and helping you to boost those all-important conversion rates.
Hear what a training customer thought of her session with Wagada:
“I was very impressed at the bespoke training service provided by Cheryl at Wagada for analysing Google Analytics and giving SEO recommendations for our website. I would definitely go to her again for advice and her expertise.” – Katie Carr, Tommy and Lottie
We offer our Google Analytics Training out of our offices in the STANTA Business Centre in St Albans or we can come to your offices to train your team in-house.
Contact us for more information.
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