The internet is a competitive place and with hundreds, if not thousands, of websites offering similar products and services, so improving your visibility by getting high up the results in Google is crucial.
Users invariably give their custom to sites in the first page of results for two reasons: they don’t want to have to work hard to find you, and they assume that sites ranking at the top of Google are trustworthy. That’s why search engine optimisation (SEO) is a key part of the marketing strategy for any online business.
At Wagada we can train you and your staff in the theory of SEO and we specialise in SEO for WordPress, the most popular content management system in use today.
We’ll teach you why you need to optimise your WordPress content for specific keywords that will help drive traffic to your site, and how to go about it in order to get the best results.
We will explore the WordPress SEO plug-ins available to you so that you can select the most suitable one for your needs, and we’ll help you to understand the key elements of a successful WordPress SEO strategy, elements such as title tags, meta descriptions, images and alt tags – all the prominent places where Google will expect to find your keywords.
You can, of course, make use of our specialist SEO services when you want to give your website the kick start it needs to rise up the Google rankings, but there is a great deal you can do yourself to maintain and improve its position in the long term.
We understand that many businesses are working on tight budgets and so prefer to manage their own content. We’re very happy to share our expertise and help equip you with the skills you will need to do just that.
We offer our training either as a face-to-face session from our offices in St Albans, or online through screen-sharing software. Whichever option you choose, our courses are completely bespoke to meet your individual needs.
The knowledge and expertise of an SEO specialist is an invaluable asset for any website. Our comprehensive training will give you a pinch of that expertise in an easy-to-understand format, at an affordable price.
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