The internet is a competitive place and with hundreds, if not thousands, of websites offering similar products and services, so improving your visibility by getting high up the results in Google is crucial.
Users invariably give their custom to sites in the first page of results for two reasons: they don’t want to have to work hard to find you, and they assume that sites ranking at the top of Google are trustworthy. That’s why search engine optimisation (SEO) is a key part of the marketing strategy for any online business.
At Wagada we can train you and your staff in the theory of SEO and we specialise in SEO for WordPress, the most popular content management system in use today.
We’ll teach you why you need to optimise your WordPress content for specific keywords that will help drive traffic to your site, and how to go about it in order to get the best results.
We will explore the WordPress SEO plug-ins available to you so that you can select the most suitable one for your needs, and we’ll help you to understand the key elements of a successful WordPress SEO strategy, elements such as title tags, meta descriptions, images and alt tags – all the prominent places where Google will expect to find your keywords.
You can, of course, make use of our specialist SEO services when you want to give your website the kick start it needs to rise up the Google rankings, but there is a great deal you can do yourself to maintain and improve its position in the long term.
We understand that many businesses are working on tight budgets and so prefer to manage their own content. We’re very happy to share our expertise and help equip you with the skills you will need to do just that.
We offer our training either as a face-to-face session from our offices in St Albans, or online through screen-sharing software. Whichever option you choose, our courses are completely bespoke to meet your individual needs.
The knowledge and expertise of an SEO specialist is an invaluable asset for any website. Our comprehensive training will give you a pinch of that expertise in an easy-to-understand format, at an affordable price.
Guest blog written by Jo Hailey, Striking Places. Striking Places...
"I have been really pleased with what Wagada have done on my website - we now rank on page 1 of Google on top of which I am very impressed with their knowledge and customer service. Thank you for waking up our website!"
"I highly recommend Wagada. They have always provided an honest and detailed service which has helped us grow our business through digital marketing... they're also lovely people!"
Mr Allon Barsam MB BS MA FRCOphth
"Very impressed with everything they have done for us, not only thorough and professional, but extremely helpful and approachable."
Rob Davis, Skills4Stem
"Extremely professional and talented team. Always offer strong, worthy advice and deliver on time. A superb company to work with."
Mark Neville, ESF
"I've been working with Wagada for a year and I'm seeing a progressive increase in traffic to my website as well as extra business enquiries. The team are very informative and work collaboratively."
Phil, Entertainment Effects
"I love working with Cheryl and her team. They really understand my product and how a small business works. We have a good partnership and work well together."