Rob has worked in Marketing and Business Development for over 15 years, in agencies, client-side and for himself.
He has 2 main digital marketing interests: understanding website visitor behaviour, and demonstrating the commercial effectiveness of digital marketing. As a result, he spends much of his time working on conversion tracking, CRO and web analytics for Wagada’s clients. Rob is also a fan of behavioural economics and enjoys applying that thinking to his work.
Away from work, Rob is happily unmarried, has 2 young sons, speaks French and Spanish, and goes running in his spare time.